Glossar

A

Analytisches CRM

B

BI Consulting BI Tool Big Data Big Data Analyse Big Data Management Business Forecasting Business Intelligence Business Performance Management Business Reporting Business Warehouse

C

Churn Management Churn Prevention Closed Loop Marketing Competitive Intelligence CRM Analyse CRM Prozesse CRM System Cross Channel Marketing Customer Centricity Customer Intelligence Customer Lifetime Value Customer Relationship Management

D

Data Lake Data Mining Data Mining Tool Data Warehouse Data Warehouse System Datenanalyse Datenmanagement Digital Marketing

E

Empfehlungsmarketing ETL Tool

I

Incentive Marketing

K

Kampagnenmanagement Kampagnenmanagement Tool Kundenanalyse Kundenbindungsmaßnahmen Kundenmanagement Kundenorientierung Kundensegmentierung

M

Multi Channel Management Multichannel Marketing

N

Next Best Offer

R

Real Time Marketing Recommendation Engine

S

Sentiment Analyse Social CRM Social Media Analyse Social Media Monitoring

T

Text Mining

Z

Zielgruppenanalyse