Customer Data Platform
Your Data. Structured. Consolidated.
Get real-time customer profiles from all channels – online, from stationary retail and operational systems such as CRM. All teams, from marketing to IT, work with consistent data for campaigns and analyses. Scalable and data protection compliant.
The Golden Profile
Every Source Sharpens Your Understanding of Your Customers
The DYMATRIX CDP automatically combines customer data from all your online and offline sources into a single profile – the Golden Profile – in compliance with GDPR regulations using ID matching. During merging, duplicate or outdated data records are reliably cleaned up. Thanks to real-time synchronization, the 360° profiles are available in all DYMATRIX CXP products for segmentation, automation, analyses, and campaigns with a high degree of personalization.
The Golden Profile is more than just a data record. It is your starting point for moving, personalized customer experiences.
Data integration
Any Interface Is Possible
Connect all systems — such as websites, online shops, CRM, ERP, PIM, branch and POS systems — quickly and efficiently with CDP. Customer data automatically flows into the CDP, is consolidated, and immediately available for segmentation, campaigns, or analyses. Real-time APIs ensure that all systems are always up to date. The CDP intelligently feeds the consolidated data back to other systems, reducing manual imports and ensuring consistent, up-to-date customer data across all channels.
Real-time API & batch import
All Information Is Transferred
There are two ways to integrate your data, depending on the volume and how often it needs to be updated: The real-time API transfers customer data to the CDP in real time, making it available for immediate use. Batch import (CSV, JSON, AVRO) allows even extremely large or historical data volumes to be transferred periodically without impacting real-time performance.
Data Exchange
Every System Is Synchronized
A cycle, not a one-way street: CDP not only collects data, it also intelligently feeds it back to source or third-party systems, such as ERP or CRM. This keeps every platform up to date ensuring reports are consistent and allowing you to base your decisions on a single, reliable data source — the Golden Profile.
Define Custom Types and Tailor Them Precisely to Your Needs.
Use the configurator to define what your company's data world looks like. What data types do you need? Customer, catalog, transaction, and event are stored by default. You can use subtypes to adapt these to your requirements.
Example: You want to differentiate between purchases in the web shop and at the checkout. To do this, create two subtypes for the custom type “Transaction”: “Web shop purchase” and “Receipt.”
Define Custom Types and Tailor Them Precisely to Your Needs.
Use the configurator to define what your company's data world looks like. What data types do you need? Customer, catalog, transaction, and event are stored by default. You can use subtypes to adapt these to your requirements.
Example: You want to differentiate between purchases in the web shop and at the checkout. To do this, create two subtypes for the custom type “Transaction”: “Web shop purchase” and “Receipt.”
Data protection & compliance
Every Access Follows Clear Rules
Customer data is sensitive. Handing it with care is therefore essential. With CDP, you can manage rights to data access, modification, and deletion, as well as opt-ins, compliant with GDPR. Deletion and anonymization requests are implemented automatically. Control rules and processes for how data is stored in your CDP: What is updated and when? Which sources provide which attributes? When can data be overwritten?
You have control over your data flows and can provide traceable evidence of them at any time during audits. The CDP is TÜV-certified, ISO 27001:2022 certified, and ePrivacy-compliant.
Unlock the full potential of your data.
FAQ
A Customer Data Platform (CDP) collects, consolidates and stores customer data from various systems, such as CRM, websites or social media, to create unified and complete customer profiles. This enables a comprehensive 360° customer view.
The main purpose of a CDP is to provide a consolidated and holistic view of each customer. This enables marketing teams and other departments to make informed decisions based on complete and accurate data. A CDP is used to improve the effectiveness of marketing campaigns, increase customer retention and create personalised customer experiences based on the specific needs and preferences of each individual customer.
These are the functions of a customer data platform:
- Data integration: The CDP collects data from a variety of sources, including online and offline channels, CRM systems, social media and more. The platform integrates this data to create a comprehensive picture of customer interactions and behaviour.
- Data consolidation: After the data has been collected from various sources, the CDP consolidates this information to remove duplicates and correct inconsistencies. This process ensures that the data is accurate and reliable, which is essential for accurate analysis and decision-making.
- Customer profile: Using the integrated and consolidated data, CDP creates detailed and dynamic customer profiles. These profiles contain valuable information about each customer, such as demographics, purchase history, preferences and behaviour patterns. These profiles are constantly updated to ensure that they reflect the latest customer interactions.
- Secure data storage: The security of stored data is a priority for any CDP. DYMATRIX CDP is GDPR and ePrivacy compliant and ISO 27001 certified. All data is stored securely in the EU.