Customer Data Platform – Real-time Customer Profiles for your Omnichannel Marketing

Get real-time customer profiles from all channels – online, from stationary retail and operational systems such as CRM. All teams, from marketing to IT, work with consistent data for campaigns and analyses. Scalable and data protection compliant.

Header graphic: The DYMATRIX Customer Data Platform (CDP)

From Data Integration to Data Security: That's what our CDP offers

With our Customer Data Platform (CDP), you can quickly and easily integrate, intelligently enrich and securely store information about your customers. Our CDP helps you to understand your customers in real time and to identify their needs. With this knowledge, you can create hyper-personalised content and distribute it across various communication and marketing channels using other tools such as our marketing automation. The result: satisfied customers who are loyal to your company in the long term.

Decograph: Data fly into a data system and are sorted and integrated there
Seamless Data Integration


Connect your data sources such as CRM, ERP or PIM systems quickly and easily to our CDP – thanks to standardised interfaces to 1,000+ systems.

Decograph: Customer symbol with customer data symbols
Performance-oriented Data Storage


Experience maximum performance thanks to customised storage methods that are perfectly tailored to your application needs for fast data processing.

Decograph: Data is confirmed and validated
Consistent Customer Data


Link your customer data in Golden Customer Profiles, keep it up to date automatically and create a central single point of truth for all teams.

Decograph: Data list with individual data points
Real-time Data Activation


Respond immediately to every interaction with your brand. Real-time data processing ensures that your campaigns remain relevant, targeted and effective.

Decograph: Shield with hook for verified, secure data
Scalable Data Processing


Even with growing data volumes, performance remains high thanks to modern data architecture. Your campaigns and analyses run quickly and stably.

Decograph: Rocket flies through data points
Proven Data Security


Our CDP is TÜV-certified, ISO 27001:2022 certified and ePrivacy-compliant. This means we meet the highest security standards for your customer data.

Interfaces to over 1,000 Systems

Easily integrate your first-party data and your product data from over 1,000 common systems into our CDP via standardised interfaces. All relevant data sources are brought together centrally, whether online or offline.

An extract of possible data sources:

  • Data warehouse
  • ERP systems
  • PIM systems
  • Website or app
  • Commerce platforms
  • Newsletter tools
  • CRM systems
  • Personalisation tools

…and many more!

Infographic: Illustration of the various system interfaces of the CDP from DYMATRIX

Scalable and high-performance Data Storage

Depending on the application, our CDP offers various storage methods (e.g. in data lakes). Thanks to our high-performance data architecture, we can process even very large amounts of data quickly and without delays. You can control the data flows in a targeted manner to apply the power exactly where it is needed. For example, you can implement personalised campaigns while data-intensive analyses are running in the background – without delays.

Decographics: High-performance storage and architecture of various data in the data platform

Real-time Data Consolidation

Whether website analytics, offline transactions or in-app activities: our CDP processes data in real time as soon as people interact with your brand. All the information related to a customer is identified and merged from the various systems. The data quality is checked, duplicates are removed and information that may be missing in one system is enriched with data from other systems. This gives you a cleanly prepared view of the customer journey for known contacts and allows you to react to their behaviour in a targeted manner.

With advanced ID matching and identity resolution, all identities are merged and linked to a central ID graph that enables cross-device matching.

Dekografik: Daten werden in Echtzeit konsolidiert

360-degree View of your Customers

Based on the consolidated data, we create so-called ‘golden customer profiles’ that provide you with a complete overview of your customers. These profiles are continuously updated based on transactional, communication and behavioural data from all connected channels. They can be used for different targets and channels: For example, you can link the CDP to your marketing automation and set specific triggers for automated and personalised communication. By connecting our CDP to your analytics tool, such as our Customer Analytics, you can identify more precise behavioural patterns and recognise trends early on.

Screenshot from the interface of the Customer Data Platform from DYMATRIX. With a 360-degree view of customer data and intuitive design

Certified Data Security according to ISO 27001

Our CDP meets the highest security standards. It is ISO 27001 certified. This means that we have implemented an information security management system (ISMS) that is continuously audited and optimised. So you can rest assured that your customer data is always safe.

What's more, our CDP is ePrivacy-compliant and thus meets all EU data protection requirements. Our CDP also protects PII (Personally Identifiable Information) data that can be used to identify individuals and processes it in accordance with applicable data protection laws.

Decograph: TÜV Rheinland certification seal according to ISO 27001 for certified data security

Use Data, understand Customers, increase Success!

Get All Products of Our Customer Experience Platform!

Our Customer Data Platform (CDP) connects data from in-store and digital shopping experiences for a true understanding of your customers. But it's our Customer Experience Platform (CXP) that allows you to transform this data into impressive customer experiences. At the heart of the CXP, the CDP connects all modules for analysing and managing customer profiles, predicting customer behaviour and personalised marketing campaigns. Let's get started together!

Infographic: The CDP as an important part of the large customer experience platform

How data engineering perfects your CDP

Our data engineering consulting team is familiar with the requirements of your industry and will help you to be even more successful with our customer data platform. We support you in data selection, set-up and optimisation and use our many years of experience to ensure that you get the most out of your customer data. Rely on our expertise for the best results!

Your DYMATRIX experts for data engineering

Customer Success Stories

Find out how other companies have improved their customer experiences and revenues with our Customer Data Platform (CDP). Read our success stories and discover how you can benefit from our CDP!

Success Story Header - Manor
Success Story Manor

Discover how Manor personalises its online and print communication and efficiently manages it along the customer journey with DYMATRIX and…

Success Story Header - Deutschlandcard
Success Story Deutschlandcard

DeutschlandCard and DYMATRIX are joining forces to provide a modern campaign management service. Together, they are setting new standards in…

Success Story Header - VERBUND
Success Story Verbund

Find out how the energy provider VERBUND uses CDP and marketing automation from DYMATRIX for targeted, personalised marketing, optimises…

FAQ

Frequently asked questions about the Customer Data Platform (CDP).

A Customer Data Platform (CDP) collects, consolidates and stores customer data from various systems, such as CRM, websites or social media, to create unified and complete customer profiles. This enables a comprehensive 360° customer view.

The main purpose of a CDP is to provide a consolidated and holistic view of each customer. This enables marketing teams and other departments to make informed decisions based on complete and accurate data. A CDP is used to improve the effectiveness of marketing campaigns, increase customer retention and create personalised customer experiences based on the specific needs and preferences of each individual customer.   

These are the functions of a customer data platform:

  1. Data integration: The CDP collects data from a variety of sources, including online and offline channels, CRM systems, social media and more. The platform integrates this data to create a comprehensive picture of customer interactions and behaviour.
  2. Data consolidation: After the data has been collected from the various sources, the CDP consolidates this information to remove duplicates and correct inconsistencies. This process ensures that the data is accurate and reliable, which is essential for accurate analysis and decision-making.
  3. Customer profile: Using the integrated and consolidated data, CDP creates detailed and dynamic customer profiles. These profiles contain valuable information about each customer, such as demographics, purchase history, preferences and behaviour patterns. These profiles are constantly updated to ensure that they reflect the latest customer interactions.
  4. Secure data storage: The security of stored data is a priority for any CDP. DYMATRIX's platform is GDPR and ePrivacy compliant and ISO 27001 certified. All data is stored securely in the EU.