Your Data. Structured. Consolidated.
Get real-time customer profiles from all channels – online, from stationary retail and operational systems such as CRM. All teams, from marketing to IT, work with consistent data for campaigns and analyses. Scalable and data protection compliant.
Every Source Sharpens Your Understanding of Your Customers
The DYMATRIX CDP automatically combines customer data from all your online and offline sources into a single profile – the Golden Profile – in compliance with GDPR regulations using ID matching. During merging, duplicate or outdated data records are reliably cleaned up. Thanks to real-time synchronization, the 360° profiles are available in all DYMATRIX CXP products for segmentation, automation, analyses, and campaigns with a high degree of personalization.
The Golden Profile is more than just a data record. It is your starting point for moving, personalized customer experiences.
Any Interface Is Possible
Connect all systems — such as websites, online shops, CRM, ERP, PIM, branch and POS systems — quickly and efficiently with CDP. Customer data automatically flows into the CDP, is consolidated, and immediately available for segmentation, campaigns, or analyses. Real-time APIs ensure that all systems are always up to date. The CDP intelligently feeds the consolidated data back to other systems, reducing manual imports and ensuring consistent, up-to-date customer data across all channels.
All Information Is Transferred
There are two ways to integrate your data, depending on the volume and how often it needs to be updated: The real-time API transfers customer data to the CDP in real time, making it available for immediate use. Batch import (CSV, JSON, AVRO) allows even extremely large or historical data volumes to be transferred periodically without impacting real-time performance.
Every System Is Synchronized
A cycle, not a one-way street: CDP not only collects data, it also intelligently feeds it back to source or third-party systems, such as ERP or CRM. This keeps every platform up to date ensuring reports are consistent and allowing you to base your decisions on a single, reliable data source — the Golden Profile.
Use the configurator to define what your company's data world looks like. What data types do you need? Customer, catalog, transaction, and event are stored by default. You can use subtypes to adapt these to your requirements.
Example: You want to differentiate between purchases in the web shop and at the checkout. To do this, create two subtypes for the custom type “Transaction”: “Web shop purchase” and “Receipt.”
Use the configurator to define what your company's data world looks like. What data types do you need? Customer, catalog, transaction, and event are stored by default. You can use subtypes to adapt these to your requirements.
Example: You want to differentiate between purchases in the web shop and at the checkout. To do this, create two subtypes for the custom type “Transaction”: “Web shop purchase” and “Receipt.”
Every Access Follows Clear Rules
Customer data is sensitive. Handing it with care is therefore essential. With CDP, you can manage rights to data access, modification, and deletion, as well as opt-ins, compliant with GDPR. Deletion and anonymization requests are implemented automatically. Control rules and processes for how data is stored in your CDP: What is updated and when? Which sources provide which attributes? When can data be overwritten?
You have control over your data flows and can provide traceable evidence of them at any time during audits. The CDP is TÜV-certified, ISO 27001:2022 certified, and ePrivacy-compliant.
A Customer Data Platform (CDP) collects, consolidates and stores customer data from various systems, such as CRM, websites or social media, to create unified and complete customer profiles. This enables a comprehensive 360° customer view.
The main purpose of a CDP is to provide a consolidated and holistic view of each customer. This enables marketing teams and other departments to make informed decisions based on complete and accurate data. A CDP is used to improve the effectiveness of marketing campaigns, increase customer retention and create personalised customer experiences based on the specific needs and preferences of each individual customer.
These are the functions of a customer data platform:
