Discover how the energy provider VERBUND DYMATRIX uses marketing automation for targeted, personalised marketing, optimises campaigns and increases resource efficiency.
Targeted and personalised marketing with the omni-channel marketing automation solution DYMATRIX Marketing Automation.
Since introducing the DYMATRIX Marketing Automation campaign management solution, VERBUND Energy4Customers GmbH has benefited from the high level of automation of its marketing campaigns and can thus use its existing resources more efficiently and address its customers and prospects in a targeted and personalised way.
VERBUND Energy4Customers GmbH is a subsidiary of VERBUND AG and is involved in brokering trading and sales transactions with electricity and other energy sources. VERBUND AG, headquartered in Vienna, is Austria's leading energy company and one of the largest producers of electricity from hydropower in Europe. With a share of 40%, VERBUND covers Austria's domestic demand for electricity. Around 95% of the electricity generated comes from climate-friendly and renewable energies – primarily hydropower, supplemented by wind power.
VERBUND Energy4Customers decided to replace the campaign management system it had been using up to that point and to team up with DYMATRIX, not only a new solution provider for marketing automation, but also consulting experts with many years of experience in data-driven marketing in the energy industry.
The aim was to consistently place customers and prospective customers at the centre of their marketing and sales activities and to address them with personalised, data-driven and targeted content via the respective touchpoints, thus increasing customer loyalty and satisfaction in the long term. At the same time, it was particularly important to implement the project within the given time and budget so that existing marketing communication could continue without interruption.
To implement the omni-channel campaign management solution DYMATRIX Marketing Automation, the first step was to integrate the existing data warehouse into the new customer data platform (CDP) and to connect the data streams from the touchpoints e-mail (Inxmail) and the company's own lettershop as a basis for future customer communication.
In addition, VERBUND Energy4Customers' campaign managers received intensive training on how to use DYMATRIX Marketing Automation and how to set up future campaigns. In the next step, the existing customer communication was checked and evaluated by the DYMATRIX Campaign Services Team. In addition, new list concepts and dispatch logics were created. The team also provided operational support in designing personalised mailings and setting up rule-based campaigns, ad hoc campaigns and seasonal campaigns. At the same time, campaign data was processed and provided as a basis for VERBUND Energy4Customers' own reporting.
Thanks to the introduction of the omni-channel marketing automation solution DYMATRIX Marketing Automation, VERBUND Energy4Customers benefits from the high level of automation of its campaign management and is therefore able to use its existing resources more efficiently.
Implementing the customer data platform as a basis for personalized campaign delivery and connecting the e-mail and print touchpoints enables a closed-loop approach. This allows response data to be used directly to control subsequent customer communication and to process it for the company's own reporting. Thanks to the DYMATRIX Campaign Services team optimising their existing campaigns, VERBUND Energy4Customers is now able to provide personalised and data-driven customer communication with suitable content via the respective touchpoints. What is more, integrating other channels, e.g. digital print or social media, at a later date is easy and can be done at any time.