The CX platform for e-commerce & retail

For over 20 years, we have been supporting retail and e-commerce companies with our Customer Experience Platform to address customers in a data-driven and personalised way in real time via preferred channels and increase marketing ROI.

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Inspire customers with personalization

With our Customer Experience Platform (CXP), you can offer your customers excellent customer experiences at every touchpoint: whether e-commerce or in combination with stationary retail, whether ticketing provider, professional sports club, DIY chain or other retail and e-commerce companies - our Customer Experience Platform is the best choice wherever you want to address your customers and prospects in a personalised and targeted manner with your offers.

Customer Data Platform for automated omnichannel marketing

Whether online or offline: Combine all your customer data in our Customer Data Platform (CDP), specially designed for retailers and e-commerce companies.

Our customer data platform is the heart of our Customer Experience Platform (CXP). It is designed to meet the needs of retail and e-commerce and provides a flexible data model - out of the box! Fragmented information from your online shop, website, bricks-and-mortar retail, customer complaint management, CRM system, social media or other contact points is combined using intelligent ID matching. The result is a holistic 360° customer view. The perfect starting point for a successful customer experience across all touchpoints!

The combination of the CXP modules Customer Data Platform and Customer Insights gives you a complete overview of your customer structure. With Customer Insights, our tool for in-depth customer data analysis, you develop a comprehensive understanding of your customers and are able to make better decisions and derive suitable measures based on valid data.

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Marketing Automation for retail & e-commerce

Whether onsite, by email, via social media, by app, in traditional stationary retail or via print: with our AI-supported Marketing Automation, you can reach your customers and prospects at their relevant and preferred touchpoints - in a targeted, data-driven and, above all, personalised way. For over 20 years, we have been supporting companies from the retail and e-commerce sectors in the implementation of intelligent and successful omnichannel marketing.

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Automated purchase incentives and other AI-based models

Differentiate yourself from your competitors with personalised content and targeted communication. With our CXP module Customer Prediction, you can predict customer behaviour using AI-based prediction models. In this way, you develop prospective customers into existing customers and one-time buyers into repeat buyers. At the same time, you will further develop loyal existing customers and retain them for your brand. We offer a variety of AI models for direct integration into Marketing Automation:

  • Customer value modelling/segmentation
  • Next Best Offer / Next Best Product / Next Best Action
  • Image-Based Recommendations
  • Second purchase optimisation
  • Classic product affinities
  • ... and much more
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Best Practice-Services and Campaigns – start now!

Our Customer Experience Platform offers a large selection of predefined best practice marketing automation routes, such as

  • New customer routes
  • Personalised content routes
  • Dynamic reactivation routes
  • Shopping basket abandonment with intelligent retargeting
  • Price change
  • Back in Stock
  • Best customer days for stationary point of sales
  • ... and many many more!
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Optimise your customer experience and increase your marketing ROI.

Industry leaders in retail & e-commerce trust our CX platform

Customer logo - 1FC Koeln
Customer logo - Wempe
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Customer logo - Boerlind
Customer logo - Manor
Customer logo - Wolfsburg
Customer logo - CHRIST
Customer logo - Pro Idee
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Customer logo - Deutschland Card
Customer logo - FBM
Customer logo - porta
Customer logo - HSE
Customer logo - Frankonia
Customer logo - eventim
Customer logo - euronics
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Customer logo - Deutsche Oper Berlin
Customer logo - Pflanzen Kölle
Customer logo - ONLINEPRINTERS
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Customer logo - 1 FC Nuernberg
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Customer logo - Bayer Leverkusen