For over 20 years, we have been supporting retail and e-commerce companies with our Customer Experience Platform to address customers in a data-driven and personalised way in real time via preferred channels and increase marketing ROI.
With our Customer Experience Platform (CXP), you can offer your customers excellent customer experiences at every touchpoint: whether e-commerce or in combination with stationary retail, whether ticketing provider, professional sports club, DIY chain or other retail and e-commerce companies - our Customer Experience Platform is the best choice wherever you want to address your customers and prospects in a personalised and targeted manner with your offers.
Whether online or offline: Combine all your customer data in our Customer Data Platform (CDP), specially designed for retailers and e-commerce companies.
Our customer data platform is the heart of our Customer Experience Platform (CXP). It is designed to meet the needs of retail and e-commerce and provides a flexible data model - out of the box! Fragmented information from your online shop, website, bricks-and-mortar retail, customer complaint management, CRM system, social media or other contact points is combined using intelligent ID matching. The result is a holistic 360° customer view. The perfect starting point for a successful customer experience across all touchpoints!
The combination of the CXP modules Customer Data Platform and Customer Insights gives you a complete overview of your customer structure. With Customer Insights, our tool for in-depth customer data analysis, you develop a comprehensive understanding of your customers and are able to make better decisions and derive suitable measures based on valid data.
Whether onsite, by email, via social media, by app, in traditional stationary retail or via print: with our AI-supported Marketing Automation, you can reach your customers and prospects at their relevant and preferred touchpoints - in a targeted, data-driven and, above all, personalised way. For over 20 years, we have been supporting companies from the retail and e-commerce sectors in the implementation of intelligent and successful omnichannel marketing.
Differentiate yourself from your competitors with personalised content and targeted communication. With our CXP module Customer Prediction, you can predict customer behaviour using AI-based prediction models. In this way, you develop prospective customers into existing customers and one-time buyers into repeat buyers. At the same time, you will further develop loyal existing customers and retain them for your brand. We offer a variety of AI models for direct integration into Marketing Automation:
Our Customer Experience Platform offers a large selection of predefined best practice marketing automation routes, such as