Data Engineering for Data-Driven Customer Experience

Improve your data quality and optimise your data streams for integration into our Customer Experience Platform. With individual data engineering consulting, we make your data processes more efficient and create the basis for data-driven CX.

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Optimised Data Quality and Data Streams

Your company's success is closely linked to the quality and availability of your data. Together, we optimise these key resources and take them to the next level. With our extensive experience working with over 200 leading companies from a wide range of industries, we can help you organise, improve and secure your data processes in the long term.

Our data engineering team offers you tailored solutions to make your data landscape efficient. We take responsibility for your data and ensure that it is optimally prepared, secured and managed. Trust in our expertise to unlock the full value of your data and create the basis for informed, data-driven decisions.

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The Benefits of Data Engineering for your Customer Experience

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Increased Data Quality
  • Clean, consistent data for precise customer targeting
  • Improved personalisation of offers
  • Data-driven decisions

  

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Optimised Data Streams
  • Integration of data for a 360° customer view
  • Real-time data access for faster response
  • Effective data streams for quick targeted action
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Structured Data Basis
  • Structured data for targeted segmentation
  • Identify trends and customer needs
  • Organised data for tailored offers
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Automated Data Processing
  • Saves time and resources
  • Data can be used in real time for marketing activities
  • Easily scalable to higher data volumes

Our Data Engineering Services

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GDPR-compliant data integration, data consolidation and data management


With over 1,000 interfaces, we enable seamless data transfer between different systems in our customer data platform. We ensure that all data is standardised and stored in a central database in a GDPR-compliant manner.

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Data Enrichment & Data Cleansing


The quality of your data is crucial for the success of your business processes. We help you clean up data by removing erroneous, inaccurate or outdated information and enriching your data with relevant external sources. This way, we ensure that you always work with the best and most accurate data.

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Data Strategy


We help you develop a comprehensive data strategy that extracts the maximum value from your data. We support you in activating your data for informed decision-making (data activation) and using it operationally with powerful business intelligence (BI) solutions (data operation). With a clear data strategy, we increase the value of your data and promote efficiency in all areas of your business.

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Data Qualification Strategies


The value of your data depends heavily on its quality. We develop customised data qualification strategies that ensure your data is accurate, consistent and reliable. We help you establish a robust system for data quality control so that you can always access high-quality data to support your decision-making.

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Evaluation & Visualisation


Our experts support you in evaluating and visualising your data. Tailored dashboards and reports provide you with clear, comprehensible insights that make your decision-making processes more efficient and well-founded.

Contact us for customised Data Engineering Services!

Data Engineering Services and DYMATRIX CXP – a perfect Match

Our data engineering services perfectly complement our high-performance customer experience platform (CXP) by allowing our consulting team to optimally prepare and structure your data for the platform. Once all the data has been integrated and transferred to customer profiles, you get a unified, 360° view of your customers that you can use to optimise your customer experiences.

Detailgrafik der DYMATRIX Customer Experience Platform (CXP)

FAQ

Frequently asked questions about data engineering.

Data is the backbone of every business. It is the basis for most of the decisions you make and has a significant influence on the success of your ventures. However, data is often incomplete, incorrect or outdated, which can lead to wrong decisions.

Data cleansing ensures that only valid and useful information is used. Unnecessary and inaccurate data is removed, so you can access clean and reliable data. Data enrichment goes one step further: we add additional, relevant information that increases the value of your existing data. The result is significantly higher data quality and a better basis for decision-making.

In an increasingly automated business world, it is crucial to tailor your marketing and sales activities to the needs of your customers. High-quality data forms the basis for personalised marketing measures and automated processes that strengthen customer loyalty and increase sales.
 

By optimising your data warehouses and data streams with us, you ensure that you always have access to accurate and up-to-date information. This is the key to successful, data-driven automation of your business processes and, in turn, to an excellent customer experience.