We know and understand the challenges in the B2C and B2B business of the media and publishing industry. For over 20 years, we have been helping publishers and media companies on their way to successful data-driven marketing and CRM!
Our Customer Data Platform (CDP) for media companies and publishers is designed to meet the typical challenges, such as the integration of a wide range of media, subscription and paywall systems.
The CDP combines all the data of your subscribers, readers, business partners and prospects in a central location. Intelligent ID matching breaks down data silos and standardised duplicate cleansing merges fragmented information into unique profiles. This gives you a holistic 360-degree view of your readers, prospects and business partners – the guarantee for your successful multi-channel marketing automation.
CDP includes field-tested and industry-specific key figures as well as a variety of triggers for event-driven automated campaigns. Thanks to clear dashboards and deep-dive analyses, you get to know your customers holistically and are able to quickly derive suitable measures.
Whether for print, e-paper or digital product variants: with our marketing automation industry solution, specially designed for the media and publishing business, you can reach your readers, subscribers or business partners at the relevant and preferred touchpoints – targeted, data-driven and, above all, personalised.
A number of media and publishing houses have already chosen our customer experience platform. With the help of our experienced experts, you will be ready for your AI and data-driven marketing in just a few weeks.
The customer experience platform for media and publishing houses has a modular structure and provides you with state-of-the-art AI industry solutions to continuously optimise your individual recommendations. Personalisation increases the relevance of your content and differentiates you from your competitors. Information on the optimal time to address and send content to each customer and many more AI models developed explicitly for your industry take your communication to a new level – all as a service or individually set up for you.
Choose from a variety of industry-specific customer prediction modules to significantly increase your ROI: churn prediction, subscription forecasting, customer value modelling and segmentation, next best content and topic modelling are just a few possibilities.ierung, Next Best Content sowie Topic Modeling sind nur ein paar Möglichkeiten.
Industry-specific and automated campaign routes help you to convert your prospects into loyal subscribers and retain them in the long term.
Whether you are a local or national newspaper, (general-interest) newspaper or magazine, a trade publisher, media group or publishing group – our experienced customer success teams for media and publishers are happy to support you!