DYMATRIX Web Analytics is your data protection-compliant Google Analytics alternative that uses cookieless and server-side tracking to capture real-time visitor movement data in online shops, apps, etc. Benefit from 100% data sovereignty and data quality.
As a data protection-compliant web analysis solution, DYMATRIX Webanalytics allows you to gain detailed insights into the behaviour of your website or online shop visitors without invasive tracking methods. Since our web analysis tool does not rely on cookies, DYMATRIX offers a secure alternative that helps you identify optimisation potential while you retain data sovereignty. Our aim is to provide you with clear dashboards and specific, actionable insights to make your website, online shop and app even more successful.
DYMATRIX Web Analytics is more than just a web tracking tool. We offer you a range of advantages that make it the perfect choice for your new web analysis tool.
With over 350 best-practice reports, AI-supported dashboards and customised KPIs, our web analysis tool offers maximum flexibility. Thanks to extensive filter options and our plugins such as Advanced Search or Mailing and interfaces to shop systems like Shopware or Shopify, insights can be used across all channels.
Our web analytics offers maximum flexibility with cookieless tracking and customised analyses. You get precise insights through raw data quality and long-term data storage. Real-time data processing provides immediate insights into the behaviour of your visitors.
Our web analysis is 100% GDPR-compliant and made and hosted in Germany. The data protection provided by our web analytics solution is TÜV-certified. Trust our solution and benefit from complete data sovereignty.
With DYMATRIX Web Analytics, you can look forward to easy and smooth integration into your system landscape. Thanks to a number of partner plug-ins and interfaces to leading shop systems, our web analytics solution can be effortlessly integrated into existing IT structures.
DYMATRIX Web Analytics goes beyond mere web analysis, because our tool comes with Click Map, Heat Map, Confetti Map and Visibility Map. This means that no third-party providers are required! With our Click Maps, you can measure the actual effectiveness of your page elements and optimise them based on the data. In addition, you benefit from a heat map, which is also directly integrated into our tool. This intuitive and visual analysis of how often certain areas are clicked on allows you to improve the user experience in your online shop in a targeted manner. For an in-depth analysis of click behaviour, our Confetti Map is also suitable, with specially adapted filter options for your industry. With the Visibility Map, you can see up to which area users have scrolled, thus ensuring that important elements and CTAs are visible to your users.
Thanks to our powerful interfaces, the analysis results can be seamlessly integrated into your existing IT landscape – for instance, into your CRM or marketing automation tool.
Our Plugin Center Your key to a comprehensive, flexible and personalised analysis environment. Here you can seamlessly integrate various extensions from DYMATRIX, such as Realtime Monitoring, product-level cancellations or page load times, or plugins with interfaces to third-party providers, such as Mailing Performance, into our DYMATRIX interface to adapt your web analysis tool to your challenges. We offer you additional reports for the individual analysis of your data, ranging from mailing performance, real-time monitoring and cancellations at product level to advanced search, rich media and page loading times.
With our data services features, you can manage data from collection to integration into external systems, while also having advanced modelling and analysis tools available in our tool. Our reporting API gives you flexible export options and access to all relevant data. This allows you to retrieve data in real time and synchronise it with other BI systems or CRM platforms. The daily raw data export gives you the option of exporting all tracking data as unaggregated raw data. Our event data stream transmits event data in real time, allowing you to react quickly to user activity in your online shop. The remarketing feed provides your web analytics data in a form that is ready for targeted remarketing campaigns, making it directly usable for dynamic ads. With our data model management, you can customise data models to meet the requirements of your industry.
Our customer analytics module provides you with powerful analyses of customer journeys, target groups and behavioural patterns. Our customer-centric analyses allow you to examine the behaviour and purchase history of individual customers in detail. Our customer journey analyses allow you to track your customers from their first interaction with your online shop to their purchase. This means that, with DYMATRIX Web Analytics, you are not limited to analysing your online shop but have a comprehensive view of all channels of your digital customer experience. What's more, we offer you flexible segmentation options for your customer base and cohort analyses that provide a detailed view of trends and patterns. With association analyses, you can see which products or services are often bought together. These insights help you identify cross-selling potential and improve the placement of your offers. With our tool, you not only have the advantage of being able to analyse anonymised transaction data, but you can also perform customer-specific analyses and use the results to derive direct measures for personalised marketing activities.
With our new interface, you can quickly create flexible and responsive KPI dashboards that display the most important metrics for e-commerce and content pages even more clearly on one interface. You benefit from automatically created dashboards using AI, a variety of diagrams and tables for optimal visualisation of your data and responsive design. This way, you always have your data in view!
Record your customer feedback effectively with a single click. With the Web Analytics Add-on Customer Feedback, you can gain valuable insights for your CRM with the help of an on-site survey. The evaluation is anonymised and data protection compliant with a simple click on the appropriate icon. You can define your own questions, allowing you to select the dimensions you want to track. Measure customer satisfaction, evaluate data and identify areas for action – with our intuitive add-on!
You don't want to work in the DYMATRIX interface but would rather use third-party systems? In this case, we are still the right partner for you! We capture all web and app data in full compliance with data protection regulations using our proven analytics technology and provide it to you in flexible export formats.
Headless Analytics offers interfaces to various BI systems such as:
and many more...
Our Web Analytics is just one of the powerful products of our Customer Experience Platform (CXP). The synergies with other applications – such as campaign management, personalisation or AI-supported data analysis – allow you to seamlessly expand your web analytics and optimize your entire customer journey. Use the full potential of DYMATRIX CXP to not only understand data but also to implement it in personalised measures in a targeted manner. Find out more about the platform and discover how it can take your customer experience to a new level!
Our web analytics (formerly ECONDA Analytics) is an intuitive tool that makes it easy to analyse your website data. To help you exploit the full potential of your web analytics, our experienced consulting team is on hand to help. We support you with conversion tuning and a professional usability review to sustainably optimize your online performance. Rely on our expertise to achieve maximum success for your website with DYMATRIX Web Analytics.
DYMATRIX offers a comprehensive, customisable web analysis tool. The combination of web analysis data with product recommendations and personalisation in particular are its strengths, rounded off by good advice and support.
Sina Vorpahl
PETER HAHN GmbH
With numerous standard reports and almost unlimited individual evaluation options, DYMATRIX offers us an ideal tool for both superficial evaluations and in-depth and comprehensive analyses.
Jasmin Nowak
baby-walz GmbH
DYMATRIX helps us to answer our questions. The combination of web analytics and product recommendations from a single source is ideal for us. DYMATRIX is a strong partner that is accessible and GDPR-compliant.
Sarah Gelsterkamp
Ernsting's family GmbH & Co. KG
We don't think there is a tool that is more valuable to us than DYMATRIX Web Analytics. It breaks down the paths taken by customers in great detail and precisely categorises the range and shopping basket values as well as sales.
Philipp Tippkemper
TennisPoint GmbH & Co. KG
The tool offers the best mix on the market for our requirements. We have an intuitive reporting interface, very good performance despite large amounts of data, and a partner that works in compliance with the GDPR at our side.
Daniela Derrer
Festo Vertrieb GmbH & Co. KG
We are data protection pioneers: DYMATRIX was the first provider to receive the TÜV seal ‘Certified Data Protection’ in the field of analytics and recommendation services. DYMATRIX smart solutions for web analytics and personalization have been certified according to BSI and ISO/IEC 27001.
DYMATRIX Web Analytics, formerly known as ECONDA Analytics, has been synonymous with the same high quality and reliability for more than 20 years. We have changed our brand name, but our commitment to excellent data analysis and customer care remains the same. Place your trust in our proven web analysis tool, which combines data protection and precise web analysis.
