Data-driven Marketing: Campaign Optimization & Marketing Strategy

We support you during implementation and beyond – from optimizing your marketing automation routes to analysis. With individual advice and industry know-how, we maximize your success and make your campaigns profitable.

[Translate to English:] Headergrafik: Data-driven Marketing: Kampagnenoptimierung & Marketingstrategie

Campaign Optimization with DYMATRIX: Industry Know-how and Expertise

Maximise the success of your marketing campaigns with DYMATRIX! Our intuitive marketing automation tool combined with our industry expertise will help you tailor your campaigns and marketing automation routes precisely to your target groups. Our experts understand the specific challenges of your industry and develop specific measures to use your budget even more efficiently and improve your performance.

This is what we offer:

  • Target group analysis: Reach the right people at the right time.
  • Optimized campaign plans: For maximum relevance and profitability.
  • Implementation with DYMATRIX Marketing Automation: Automated, efficient and perfectly coordinated.

Let us work together to make your campaigns a success – for a clear competitive advantage and an optimal customer experience!

Decorative graphics: Campaign optimisation with DYMATRIX: Industry know-how and expertise

Our Campaign Services

After the strategy planning, we also support you in implementing and analysing the campaigns you have created using marketing automation – for maximum efficiency and optimal results.

Make your campaigns profitable, align them perfectly with your customers and generate a measurable conversion uplift.

Decorative graphics: Our Campaign Services

Our Marketing Performance Services include

  • Conceptual support: We help you develop and expand your campaigns and analyses.
  • Customer-specific communication routes: Together with you, we develop individual communication strategies, e.g. based on specific customer segments.
  • Automation of campaign routes: We rely on industry-specific best-practice approaches to efficiently automate your campaigns.
  • Tactical marketing advice: We advise you on the alignment and optimisation of your campaigns.
  • Operational support: From planning to implementation – we are at your side throughout the realisation of your campaigns.
  • One-off evaluations: We conduct targeted analyses to provide you with important insights.
  • Ad hoc coaching: Our experts support you with spontaneous analyses and strategic questions.
  • Creation and review of selection criteria: Together, we develop and test new criteria to optimally reach your target groups.
Decorative Graphics: What our marketing performance services include

Holistic CX and CRM Strategy

A holistic CX strategy is the basis for the successful operationalisation of your CRM measures and thus serves as a guide for all interactions with your customers. Our approach is based on holistic, customer-centric communication strategies that take into account and optimise all aspects of the customer life cycle and the relevant touchpoints end-to-end. With our best-practice approaches, tailored to your industry, we develop data-driven CX strategies, define relevant KPIs and develop processes for effective campaign management.

Decorative graphics: Holistic CX and CRM strategy

Developing your Data Strategy

We collect, analyse and activate your data in real time so that you can make informed decisions for your sustainable business success. With our Data Strategy Consulting, we support you in...

  • Tech stack or tool evaluation and the implementation of a future-proof IT landscape
  • GDPR-compliant data integration
  • Development of your data strategy: data value, data activation, data operation (BI)
  • Process optimisation
Decorative graphics: Development of your data strategy

Advanced Analytics & AI

Go beyond traditional analysis methods. Together, we will gain profound insights into customer behaviour, preferences and market trends.

Our service for you:

  • Development of individual predictive analytics models
  • Creation of individual dashboards for holistic customer insights
  • Concepts for ROI-/value-based marketing and sales control
  • KPI pyramids, driver tree analyses
  • Individual reporting solutions
  • Attribution modelling
Your DYMATRIX experts for data-driven marketing

Develop your marketing strategy, optimize your campaigns, get started!

Convincing Technology: The DYMATRIX Customer Experience Platform

Our consulting services are based on the DYMATRIX Customer Experience Platform (CXP) – a high-performance solution for omnichannel marketing and customer experience management. Our marketing consulting services particularly focus on the CXP product DYMATRIX Marketing Automation which allows you to efficiently automate and individually control your campaigns. If you make use of our consulting services, we will also show you synergy effects with other CXP products that help you solve the industry-specific challenges your company is facing.

Detailgrafik der DYMATRIX Customer Experience Platform (CXP)

Automate your Campaigns with DYMATRIX Marketing Automation

A consulting service can only deliver its full value if it is combined with the right product on which the consulting focuses. Our CXP module DYMATRIX Marketing Automation allows you to automatically create personalised omni-channel campaigns. These campaigns reach each recipient at the right time, via their preferred touchpoint and with relevant content.

Decorative graphics: Automate your campaigns with DYMATRIX Marketing Automation
Demo
Contact