The CX Platform for the Fashion Industry

Stand out from the crowd with personalized offers and combine your stationary and digital shopping experiences with our Customer Experience Platform (CXP). This is how you turn one-time buyers into long-term customers. Trust in DYMATRIX!

Walking woman with brown long hair carrying shopping bags

Focus on the Customer – online and stationary

With our Customer Data Platform (CDP), we integrate all data – from web shops and branches, both personalised and non-personalised receipts, customer cards, competition participants and loyalty card data. All the information is combined into a multi-channel customer view using intelligent matching processes. The CDP, which has been specially designed for retailers, provides access to your customers' individual shopping behaviour across all touchpoints. We create cross-seasonal profiles that go back many years. Because even if fashion trends are short-lived, your customers remain loyal to their style in the long term.

Our solution integrates seamlessly into your infrastructure. We have standard interfaces to your ERP system, your shop, your loyalty system and also to your checkout.

Woman with dark hair wears a colourful top and laughs.

Personalization along the Customer Journey

Our solution provides a variety of best practice metrics for creating fashion segments and for personalised communication along the customer journey. This allows you to react to changing buying cycles on a customer-specific basis, run back-in-stock campaigns, have automated newsletters created with new products and, of course, automatically control shopping cart abandonment campaigns.

We are well acquainted with discounts, vouchers, crossed-out prices, ‘buy three, get two free’ and all other forms of discounting and incentivisation, and our marketing Automation tool records them correctly. These events, along with a variety of other triggers, are available for event-driven automated campaigns. For example, you can decide whether you want to use the same discount code again for follow-up steps or create a new one. The high degree of standardisation, combined with our years of experience, enables you to be up and running within a few weeks, reaching your customers at all touchpoints.

Man wearing a brown jacket and black trousers

Significant ROI Increase with AI Boost

In the fashion industry, more than anywhere else, it's important to stand out from the crowd and impress with personalised and relevant offers! In no other industry is customer loyalty more fragile than in fashion. Every customer experience must therefore be perfect.

Our customer prediction and marketing automation differentiates your company from competitors and enables you to deliver personalised marketing at the highest level: the NBO approach is a classic. But customers don't always search for the next suitable product. They often look for an alternative to an item that is already out of stock. The automated recognition of similar items in the available range is also standard for us: we use advanced image recognition processes for this.

In addition, our Customer Insights Tool offers you a sophisticated analytics dashboard that has been optimised to meet the needs of retailers. In addition to customer-centric analyses, assortment and brand evaluations are available, as well as a separate module for store reporting. Here you can compare stores in relation to a variety of KPIs and also make the evaluations available to your store and regional managers.

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Best practice approaches from us for you – now!

You benefit from predefined marketing automation routes in our customer experience platform, such as abandoned shopping cart campaigns, back-in-stock reminders, optimal sending times: for us, best practice means a holistic approach to accompanying your customers according to their individual style worlds. From our point of view, this means providing new incentives at the optimal frequency to complete outfits, replace items and expand into new fashion segments.

Woman with long red hair sitting on the floor and modelling.

Big names in the fashion industry trust our Customer Experience Platform

Customer logo - Breuninger
Customer logo - Intersport
Customer logo - walbusch
Customer logo - Bogner
Customer logo -  Adler
Customer logo - Peter Hahn
Customer logo - FashionID
Customer logo - Schiesser
Customer logo - comma
Customer logo - Betty Barclay
Customer logo - Wempe
Customer logo - seidensticker
Customer logo - Marc Cain
Customer logo - Liebeskind
Customer logo -  Goertz
Customer logo -  Gerry Weber
Customer logo - Golfhouse
Customer logo - Modepark Roether
Customer logo - Woehrl
Customer logo - CJ Schmidt
Customer logo - engbers
Customer logo - babywalz