Customer Experience Platform – Your Solution for personalised omnichannel Customer Experiences

Our Customer Experience Platform combines customer and product data, holistic analyses, intelligent automation of marketing processes and personalised omnichannel marketing in a single solution for greater efficiency and measurable success.

Detailgrafik der DYMATRIX Customer Experience Platform (CXP)

Your central Platform for personalised Customer Experiences, efficient Marketing Processes and data-driven Decisions

  USP graphic: Standardised data integration
Data Integration


Seamlessly integrate all customer and product data from your existing systems, such as PIM or ERP, into one central solution.

 USP graphic: Data consolidation
Data Consolidation


Link all customer interactions across different channels to gain a complete and accurate view of each customer.

 USP graphic: Deep Data Insights
Data Insights


Get deep insights into customer behaviour, preferences and performance to make informed, data-driven decisions.

 USP graphic: Automatic data activation
Data Activation


Use the data you have collected to manage personalised campaigns and automated interactions across all channels.

USP graphic: Data availability
Data Availability


Manage your customer profiles and link them to a loyalty programme for an even more targeted, personalised sales approach.

 USP graphic: High data protection
Data Protection


Ensure that all your data is processed and stored in accordance with the highest security standards and GDPR requirements.

One Platform, all Products for your Customer Experience Management

Product icon: Customer Data Platform (CDP)
Customer Data Platform


Get real-time customer profiles from all channels – online, from brick-and-mortar stores, and from operational systems like CRM. This way, all teams, from marketing to IT, work with consistent data for campaigns and analyses. Scalable and data protection compliant.

Product icon: Marketing automation
Marketing Automation


With our marketing automation, you can implement complex contact strategies efficiently and easily. You can reach your customers automatically with relevant, personalised content – at the right time and via the appropriate channel, both digital and analogue.

 Product icon: Customer-Insights
Customer Analytics


Customer Analytics brings together all your customer information in one place. Analyse customer structure and behaviour, product groups and channels, and much more. Gain valuable insights and use clear dashboards to make data-based decisions.

 Product icon: Customer prediction
Predictive Analytics


Predictive analytics tells you what your customers will want tomorrow and how you can reach them. With validated models such as Next Best Offer and Customer Lifetime Value, you can increase efficiency, customer retention and ROI – based on data and supported by AI.

Product icon: Web Analytics
Web Analytics


DYMATRIX Web Analytics is your data protection-compliant Google Analytics alternative that uses cookie-less and server-side tracking to capture real-time visitor movement data in online shops, apps, etc. Benefit from 100% data sovereignty and data quality.

Product icon: Personalization
Personalization


With DYMATRIX Personalization you can provide your customers with the content they need – in real time and across all channels. Optimise your customers' experience with our data protection-compliant recommendation engine and increase your conversion rate in the long term.

Product icon: Customer Care
CRM


Our CRM software automates sales, marketing and service processes, provides insights at the individual customer level and enables personalised customer engagement throughout the entire customer lifecycle – from acquisition to after-sales service.

Success Story Header - AIDA

We want our customers to have a unique holiday experience and to remember their time off with AIDA in a positive light. This also includes communication before, during and after the trip.

Olaf Oberländer

Senior Manager MyAIDA

Success Story Header - UNIQA

Our aim is to continuously improve our customer dialogue and every single step of our cross- and multimedia-based customer interaction. DYMATRIX enables us to do just that!

Sabine Usaty-Seewald

Head of alternative sales

Success Story Header - Breuninger

After an extensive search, we found DYMATRIX, a reliable and experienced partner that enables us to organise our omni-channel campaign management more effectively.

Dr. Sven Bernhardt

Chief Customer Officer

Success Story Header - eprimo

In DYMATRIX, we have found a partner who understands us, is familiar with the energy sector, can establish optimised analytical CRM processes and also has a deep understanding of data and systems.

Dietmar Andres

Manager, Sales Planning, Analysis and Control Systems

Success Story Header - Pro Idee

Pro-Idee has always focused on providing an extraordinary customer experience. With DYMATRIX Marketing Automation, we are now finally able to tailor our marketing communication entirely to our customers.

Ulf Bergjohann

Managing Director Pro-Idee

Success Story Header - Heise Medien

We are pleased to have found an experienced partner in DYMATRIX, with whom we were able to successfully implement the project – the development of a CRM system in which all communication channels are combined.

Beate Gerold

Member of the management

Stephan Behrens from WEKA MEDIA

New requirements, changed conditions, dependencies on supplies from new source systems – everything had to be compensated for. We are very happy to have successfully completed this project with DYMATRIX.

Stephan Behrens

Managing Director, WEKA MEDIA GmbH & Co. KG

Hauke Boeckmann from 1 FC Köln

DYMATRIX Marketing Automation is an important building block for data-based campaign control across all channels. This allowed us to achieve a significant increase in sales and greater customer satisfaction across all B2C topics.

Hauke Böckmann

Team Leader CRM & Sales Management

Customer profile - Simon Meyer

The flexibility, usability and performance of the new solution were and are very convincing. And I am at least as enthusiastic about the way in which this major migration project was approached and carried out.

Simon Meyer

Director CRM & Analytics, Manor