Customer Experience Platform

Your Story. Everywhere. Live.

Individual moments become seamless customer relationships: DYMATRIX CXP connects data, channels, and processes for automated omnichannel personalization. Easy to integrate, flexibly scalable — from standard to individual requirements.

Detailgrafik der DYMATRIX Customer Experience Platform (CXP)
Kundenlogo - Eventim
Kundenlogo - Toom
Kundenlogo - TUI
Kundenlogo - Heise Medien
Kundenlogo - Wempe
Kundenlogo - Barmer
Kundenlogo - AIDA
Kundenlogo - Breuninger
Kundenlogo - congstar
Kundenlogo - Swiss Life
Kundenlogo - Marc Cain
Kundenlogo - goldgas
Kundenlogo - walbusch
Kundenlogo - euronics

Everything on One Platform. Everything for You.

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Effective. Organized.

One platform for all channels: define data once, use it everywhere. Consistent campaigns without duplicating effort.

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Thought. Done.

From concept to live campaign in no time: Take advantage of innovations and implement ideas directly. Be a pioneer, not a follower.

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Verified. Protected.

ISO-certified information security and maximum compliance. Your data is GDPR-compliant and centrally protected.

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Software. Service.

Powerful add-ons to the software: a complete package consisting of technology, strategy, implementation and operation — all from a single source.

Every product shapes the experience

Every CXP product fulfills a clear purpose — and together, they work seamlessly. From data on target groups and campaigns to activation and analysis across all channels, you use exactly the products you need. All on one platform.

Produkt Icon: Customer Data Platform

Customer Data Platform

Combines all customer data in real time to create a 360° golden profile: the single point of truth for your omnichannel marketing. Everything you need. All on one platform.

Produkt Icon: Marketing Automation

Marketing Automation

Orchestrates personalized customer journeys across all channels: print, email, social media, etc. – centrally controlled, in real time.

Produkt Icon: Personalization

Personalization

Shows people exactly what they are interested in: behavior-based real-time recommendations on websites, shops, apps, and emails.

Produkt Icon: Customer Analytics

Customer Analytics

Provides a clear overview of KPIs in dashboards: transparency regarding customer behavior, campaign and product performance

Produkt Icon: Predictive Analytics

Predictive Analytics

Predicts customer behavior: AI provides individual insights into next best offers, affinities, customer value, and more.

Produkt Icon: Web Analytics

Web Analytics

Analyzes all user interactions in your shop, website, and app: your privacy-compliant alternative to Google Analytics.

Produkt Icon: CRM

CRM

Enables centralized customer management: clearly manage customer profiles, optimize processes, and personalize service.

Produkt Icon: Loyalty

Loyalty

Strengthen your customer loyalty: AI-supported, personalized loyalty programs, seamlessly connected across all channels.

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Your Customer Experience Platform

Data, AI, and campaigns perfectly synchronized in one place.

Experience CXP live

Theory is good, practice is better.

Let us show you in a personal demo how DYMATRIX products work together in your specific use case.

We will guide you through the platform and answer your questions directly in our live system.

Request Demo

DYMATRIX Areas of Expertise

Discover our comprehensive package of software, strategy consulting, implementation, and services during ongoing operations. DYMATRIX is always by your side.

Data Consolidation

Integrate all data into a golden profile for a complete 360-degree view of your customers.

Data Insights

Analyze behavior and performance and use deep insights to make confident, data-driven decisions.

Data Activation

Intelligently activate data for personalized campaigns and automated customer journeys across all relevant channels.

Data Availability

Manage individual profiles and link loyalty programs with marketing measures for sustainable customer loyalty and added value.

AI in Marketing

Three types of AI. Your competitive advantage.

AI only reaches its full potential when used in combination: In DYMATRIX CXP, Predictive AI, Agentic AI and Generative AI work together to create more effective, personalized, and automated marketing.

Predictive AI berechnet Prognosen wie CLV oder Churn Risiko
Predictive AI: Knows what happens next

Predictive AI recognizes trends and calculates individual behavior forecasts for informed decisions before anything happens.

Agentic AI automatisiert Kampagnenworkflows
Agentic AI: Automates decisions and actions

Agentic AI decides and acts automatically: AI segmentation creates target groups and AI dashboarding provides analytics.

Generative AI verwandelt Insights in die perfekte Botschaft
Generative AI: Bring Your Own AI System

External generative AI systems can be seamlessly integrated, allowing you to retain your familiar system and trained brand voice.

Full-service provider

Your Success. Thought Out Holistically.

DYMATRIX guides you not only with software, but also with comprehensive expertise in strategy, implementation and ongoing service. This ensures that you take full advantage of our Customer Experience Platform.

Detailgrafik der DYMATRIX Customer Experience Platform (CXP)
A Platform That Makes Your Work Easier

Intelligent platform that centrally bundles your data, channels, and campaigns — for seamless customer experiences.

DYMATRIX Strategie-Experten für die Entwicklung datengetriebener Marketing-Konzepte.
Experts Who Think Along for You

Strategic consulting for the ideal concept creation and implementation of your customer journeys and marketing activities.

DYMATRIX Experten-Team für die persönliche Begleitung der technischen Implementierung.
Experience That Accelerates Your Start

Initial support from data connection to first delivery through careful preparation and integration into existing systems.

DYMATRIX Customer Success Team für operativen Support im laufenden Betrieb.
A Team That Supports You

Ongoing support, maintenance and optimization to ensure your customer experience platform continues to unlock its potential.

The Right Solution for Every Industry: We Understand Your Business Case

Technology is not enough — it's crucial to use it correctly. With our experience in various industries, we show you how to use our CXP for your business case and achieve the greatest possible added value for your company.

Business case - e-commerce and retail
E-Commerce & Retail

Connect POS, online shop, and PIM data to boost customer loyalty, encourage re-purchases, and sustainably increase sales.

Business Case - Fashion
Fashion

Understand your customers personal style from store and online data and increase conversions with targeted recommendations.

Business case - insurance companies and banks
Insurance & Banking

Identify the life stages of your customers, advise them on topics that currently matter to them and make relevant offers.

Business Case - Touristik und Verkehr
Tourism & Transport

Analyse your customers travel frequency, destinations and preferences to provide timely inspiration and increase bookings.

Business case - energy supplier
Energy Suppliers

Strengthen customer loyalty, reactivate customers and tailor your offers by analysing customer lifecycles and data.

Business case - pharma and industry
Pharma & Industry

Keep professionals informed about your legally compliant offerings and support them in their decision-making, e.g., when prescribing…

Business Case - Media and Publishers
Media & Publishing

Analyse customer lifecycles and data to increase your subscription rate, win back readers and strengthen your brand.

Business Case - Telecommunications
Telecommunications

Keep track of your customers – companies, households or individuals – and address them in a targeted way based on their interests.

Success Story Header - AIDA

We want our customers to have a unique vacation experience and to remember their time away with AIDA fondly. This includes communication before, during, and after the trip.

Olaf Oberländer

Senior Manager MyAIDA

Success Story Header - UNIQA

Our aim is to continuously improve our customer dialogue and every single step of our cross- and multimedia-based customer interaction. DYMATRIX enables us to do just that!

Sabine Usaty-Seewald

Head of Alternative Sales

Success Story Header - Breuninger

After an extensive search, we found DYMATRIX, a reliable and experienced partner that enables us to organise our omni-channel campaign management more effectively.

Dr. Sven Bernhardt

Chief Customer Officer

Success Story Header - eprimo

In DYMATRIX, we have found a partner who understands us, is familiar with the energy sector, can establish optimised analytical CRM processes and also has a deep understanding of data and systems.

Dietmar Andres

Manager, Sales Planning, Analysis and Control Systems

Success Story Header - Pro Idee

Pro-Idee has always focused on providing an extraordinary customer experience. With DYMATRIX Marketing Automation, we are now finally able to tailor our marketing communication entirely to our customers.

Ulf Bergjohann

Managing Director Pro-Idee

Success Story Header - Heise Medien

We are pleased to have found an experienced partner in DYMATRIX, with whom we were able to successfully implement the project – the development of a CRM system in which all communication channels are combined.

Beate Gerold

Member of the management

Stephan Behrens from WEKA MEDIA

New requirements, changed conditions, dependencies on supplies from new source systems – everything had to be compensated for. We are very happy to have successfully completed this project with DYMATRIX.

Stephan Behrens

Managing Director, WEKA MEDIA GmbH & Co. KG

Hauke Boeckmann from 1 FC Köln

DYMATRIX Marketing Automation is an important component for data-based campaign control across all channels. This allowed us to achieve a significant increase in sales and greater customer satisfaction across all B2C topics.

Hauke Böckmann

Team Lead CRM & Sales Management

Customer profile - Simon Meyer

The flexibility, usability and performance of the new solution were and are very convincing. And I am at least as enthusiastic about the way in which this major migration project was approached and carried out.

Simon Meyer

Director CRM & Analytics, Manor