With DYMATRIX Personalization, you always display the right content to your customers – in real time and across all channels. Optimise your customers' experience with our data protection-compliant recommendation engine and increase your conversion rate.
Our real-time personalization tool works across devices and, if necessary, without cookies, so that you can provide personalised product recommendations and other dynamic content on your channels in real time without using personal data and in compliance with data protection regulations. Whether it be a personal sales approach, individual onsite recommendations, banners or mailings – DYMATRIX Personalization offers your customers a consistent, tailored experience.
Personalise your website even without registration or consent. Our personalisation tool analyses the current transaction data within a website visit in real time: Which pages are viewed? Which products are added to the shopping cart? Based on this transaction data and standardised rules that you can define across the board for all your website users, our recommendation engine delivers suitable recommendations. On product detail pages, it suggests similar or related items, increases the size of the shopping cart with recommendations for the free shipping limit, or optimises your customer experience with relevant content. This way, you can offer your customers personalised content based on their current website visit in a data protection-compliant manner – and increase your sales at the same time!
With our 1-to-1 personalisation, you can design websites, online shops, apps and mailings to be individually tailored to each customer. The prerequisite for this is that users have registered when they visit your website, online shop or app and can be recognised by you.
With this customer-specific personalisation, the recommendations for each customer are based on current transaction data and are additionally enriched by the respective stored customer information. Based on this information – for example name, previous purchases or previous transaction data – the content is personalised for each user. A personal greeting and product recommendations based on previous orders or previous website visits ensure a tailored shopping experience. Your e-mail campaigns are personalised based on the items viewed or added to the shopping cart. This way, your e-mailings seamlessly tie in with the customer's individual experience on your website, online shop and app. This direct approach across all channels strengthens customer loyalty and increases the probability of further purchases.
You can also use the synergy of our 1-to-1 personalisation and DYMATRIX Web Analytics: integrate delivery statistics into our web analytics tool and use them to optimise the target groups for your e-mail campaigns or identify visits that were generated via links in your personalised mailings.
Do you want to make your product and content recommendations more intelligent and even more precise? Then use our recommendation AI! It lets you know today what your customers will want tomorrow. Instead of relying exclusively on general rules, current transaction data or historical customer information, our AI combines these data sources and supplements them with intelligent predictions.
Our AI generates automated product and content recommendations, and you can flexibly adjust the rules for displaying them at any time. Based on your visitor's profile, predictions are made as to which products will be purchased next. The algorithm that makes the predictions is trained based on purchases from the last four weeks. In doing so, it takes into account what other visitors have bought and what their corresponding profile looks like. This way, you know exactly what your customers want.
With our recommendation engine, you can create a personalised customer experience across channels while increasing your conversion rate. With our recommendation AI, you'll always stay one step ahead!
DYMATRIX Personalization is part of our Customer Experience Platform (CXP). Thanks to its seamless integration with other powerful modules such as marketing automation, customer data platforms and AI-based customer prediction, you can design even more effective personalized customer experiences. Use the full potential of the DYMATRIX CXP to revolutionize your customer journey and efficiently achieve your business goals.
DYMATRIX Personalization (formerly ECONDA Personalization) is an intuitive tool that allows you to personalise your website, online shop, app and mailings in real time, based on AI and tailored to each individual customer. Our experts are happy to advise you on how to ensure your product and content recommendations have the maximum impact. With our personalisation tuning, we work with you to develop your optimal personalisation strategy, tailored to the challenges of your company.
DYMATRIX Personalization, formerly known as ECONDA Personalization, continues to offer you the same high-quality service you have come to expect. We have changed our brand name, but our commitment to excellent personalisation for websites, apps and mailings remains the same. You can continue to rely on our proven personalisation tool!