With our Customer Value Strategy, you ensure that the right products and services are provided to the right customers at the right time – in a way that not only meets but exceeds their needs.
Our consulting team has extensive experience in identifying and harnessing customer potential, gained through working together with companies in a wide range of industries. We help you to get the most out of your customer value strategy and achieve long-term results with our best practice approaches and established frameworks. With a customised customer value strategy, we ensure that you focus on the expectations and desires of your customers. This way, you create products and services that not only meet requirements, but also inspire your customers with an outstanding customer experience.
We support you in implementing this by:
We create transparency about your current customer value strategy by using the Customer Data Platform (CDP) to consolidate and analyse your customer data from various channels. We identify pain points and market trends using customer insights and translate the findings into concrete measures.
Based on your customer data, we segment your customers according to behaviour and value. AI-based customer prediction accurately predicts future behaviour, while persona and RFM analyses clarify the needs of your segments. Our consulting team prioritises the results and, using the ‘customer segment strategy’ framework, derives the next steps for creating campaigns.
Well-founded decisions are based on data-driven insights. With predictive analytics and customer insights, you can identify cross-selling and upselling opportunities. Our consulting team will help you to integrate these insights directly into your customer value strategy.
Together with our consulting team, you define goals such as increasing customer lifetime value and customer retention. Targeted measures then successfully implement your strategy. Using our proven framework, the Strategy House, we derive data-driven and customer-centric fields of action to increase your customer value.
With our consulting services and the DYMATRIX CXP, you combine innovative technology with sound advice. From data collection to performance measurement, we use all the tools and insights we have to optimise your strategy. Together, we make sure you not only meet your customers' needs but exceed them – thus maximising your company's long-term success.
