Personal Customer Relationships based on Data

Use DYMATRIX to create customer experiences that connect and impact through forward-looking technology and expertise. With genuine understanding and a personal approach, gained from data, you can strengthen customer relationships.

Leading companies – from medium-sized businesses to corporate groups – rely on DYMATRIX:

Customer logo - eventim
Customer logo - toom
Customer logo - TUI
Customer logo - congstar
Customer logo - Swiss Life
Customer logo - Marc Cain
Customer logo - 1FC Koeln
Customer logo - DuMont Mediengruppe
Customer logo - Stage
Customer logo - Robinson
Customer logo - Rheinische Post
Customer logo - Consorsbank
Customer logo - goldgas
Customer logo - Deutsche Messe
Customer logo - Metro
Customer logo - Breuninger
Customer logo - AIDA
Customer logo - Heise Medien
Customer logo - Barmer
Customer logo - Wempe
Customer logo - Klett
Customer logo - euronics
Customer logo - Deutsche Bank
Customer logo - walbusch
Customer logo - Ringier
Customer logo - Cornelsen
Customer logo - Intersport
Customer logo - MVV
Customer logo - Messe Frankfurt

What you can achieve with DYMATRIX

Your customers expect more than just products or services – they are looking for personal experiences that match their preferences. With DYMATRIX, you can control your omnichannel marketing centrally, optimise it and measureably scale your success

USP graphic: Data-driven growth
Grow in a data-driven way.


Get clear insights into the performance of your campaigns, the behaviour of your customers and the demand for your products – all in a single solution.

USP graphic: Smart processes
Work smarter, not harder.


Automate complex processes with efficiency, allowing you to focus entirely on what truly matters – driving strategic growth and generating creative ideas.

USP graphic: Personalized Tonality
Strike the right note.


Analyse customer behaviour and preferences, recognise patterns, predict interactions and deliver content that perfectly matches your customers.

Customer Experience Platform – Your Solution for personalised omnichannel Customer Experiences

Our Customer Experience Platform combines customer and product data, holistic analytics, intelligent marketing process automation and personalised omnichannel marketing in a single solution for greater efficiency and measurable success.

Find out more

Detailgrafik der DYMATRIX Customer Experience Platform (CXP)

One Platform, all Products for your Customer Experience Management

Product icon: Customer Data Platform (CDP)
Customer Data Platform


Get real-time customer profiles from all channels – online, from brick-and-mortar stores, and from operational systems like CRM. This way, all teams, from marketing to IT, work with consistent data for campaigns and analyses. Scalable and data protection compliant.

Product icon: Marketing automation
Marketing Automation


With our marketing automation, you can implement complex contact strategies efficiently and easily. You can reach your customers automatically with relevant, personalised content – at the right time and via the appropriate channel, both digital and analogue.

 Product icon: Customer-Insights
Customer Analytics


Customer Analytics brings together all your customer information in one place. Analyse customer structure and behaviour, product groups and channels, and much more. Gain valuable insights and use clear dashboards to make data-based decisions.

 Product icon: Customer prediction
Predictive Analytics


Predictive analytics tells you what your customers will want tomorrow and how you can reach them. With validated models such as Next Best Offer and Customer Lifetime Value, you can increase efficiency, customer retention and ROI – based on data and supported by AI.

Product icon: Web Analytics
Web Analytics


DYMATRIX Web Analytics is your data protection-compliant Google Analytics alternative that uses cookie-less and server-side tracking to capture real-time visitor movement data in online shops, apps, etc. Benefit from 100% data sovereignty and data quality.

Product icon: Personalization
Personalization


With DYMATRIX Personalization, you can provide customers with the content they need – in real time and across all channels. Optimise their experience with our data protection-compliant recommendation engine and boost your conversion rate long-term.

Product icon: Customer Care
CRM


Our CRM software automates sales, marketing and service processes, provides insights at the individual customer level and enables personalised customer engagement throughout the entire customer lifecycle – from acquisition to after-sales service.

What we have achieved with our Customers

250

million

upsold customers per year

30 %

conversion uplift

on average

40

billion euros

generated with/for customers

The right Solution for every Industry: We understand your Business Case

Technology alone is not enough – what is crucial is to use it correctly. With our experience in many industries, we show you how to optimally use our CXP for your business case and how to achieve the greatest possible added value for your company.

Business case - e-commerce and retail
E-Commerce & Retail

Connect POS, online store, and PIM data to boost customer loyalty, encourage repeat purchases, and sustainably increase sales.

Business Case - Fashion
Fashion

Understand your customers‘ personal style from store and online data and increase conversions with targeted recommendations.

Business case - insurance companies and banks
Insurance & Banking

Identify your customers’ life stages, advise them on topics that are currently important to them, and make them relevant offers.

Business Case - Touristik und Verkehr
Tourism & Transport

Analyse your customers' travel frequency, destinations and preferences to provide timely inspiration and increase bookings.

Business case - energy supplier
Energy Suppliers

Strengthen customer loyalty, reactivate customers and tailor your offers by analysing the customer lifecycle and data.

Business case - pharma and industry
Pharma & Industry

Keep professionals informed about your offers in compliance with the law and support their decision-making, e.g. when making prescriptions.

Business Case - Media and Publishers
Media & Publishing

Analyse customer lifecycles and data to increase your subscription rate, win back readers and strengthen your brand.

Business Case - Telecommunications
Telecommunications

Keep track of your customers – companies, households or individuals – and address them in a targeted way based on their interests.

Success Story Header - AIDA

We want our customers to have a unique holiday experience and to remember their time off with AIDA in a positive light. This also includes communication before, during and after the trip.

Olaf Oberländer

Senior Manager MyAIDA

Success Story Header - UNIQA

Our aim is to continuously improve our customer dialogue and every single step of our cross- and multimedia-based customer interaction. DYMATRIX enables us to do just that!

Sabine Usaty-Seewald

Head of alternative sales

Success Story Header - Breuninger

After an extensive search, we found DYMATRIX, a reliable and experienced partner that enables us to organise our omni-channel campaign management more effectively.

Dr. Sven Bernhardt

Chief Customer Officer

Success Story Header - eprimo

In DYMATRIX, we have found a partner who understands us, is familiar with the energy sector, can establish optimised analytical CRM processes and also has a deep understanding of data and systems.

Dietmar Andres

Manager, Sales Planning, Analysis and Control Systems

Success Story Header - Pro Idee

Pro-Idee has always focused on providing an extraordinary customer experience. With DYMATRIX Marketing Automation, we are now finally able to tailor our marketing communication entirely to our customers.

Ulf Bergjohann

Managing Director Pro-Idee

Success Story Header - Heise Medien

We are pleased to have found an experienced partner in DYMATRIX, with whom we were able to successfully implement the project – the development of a CRM system in which all communication channels are combined.

Beate Gerold

Member of the management

Stephan Behrens from WEKA MEDIA

New requirements, changed conditions, dependencies on supplies from new source systems – everything had to be compensated for. We are very happy to have successfully completed this project with DYMATRIX.

Stephan Behrens

Managing Director, WEKA MEDIA GmbH & Co. KG

Hauke Boeckmann from 1 FC Köln

DYMATRIX Marketing Automation is an important building block for data-based campaign control across all channels. This allowed us to achieve a significant increase in sales and greater customer satisfaction across all B2C topics.

Hauke Böckmann

Team Leader CRM & Sales Management

Customer profile - Simon Meyer

The flexibility, usability and performance of the new solution were and are very convincing. And I am at least as enthusiastic about the way in which this major migration project was approached and carried out.

Simon Meyer

Director CRM & Analytics, Manor