Consulting for Web Analytics & Personalization

We help you to unlock the full potential of your data with our Customer Experience Platform (CXP). Let us uncover optimisation potential in your online shop and increase your conversions with our CXP in personal consultations.

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Your Advantages

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Expert Knowledge

Benefit from our many years of best-practice experience.

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Industry-specific Benchmarks

Benefit from specific benchmarks for your industry as part of the analysis.

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Detailed optimisation Tips

Get an overview of your channels' potential and specific recommendations for action to increase your conversion rate.

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Personal Support

From implementation and data exchange to individual solutions – we perfect your data analysis and reco engine.

Expert Workshop for Peak Performance in Web Analytics and Personalization

Our workshop is specifically designed to help you overcome complex challenges in B2C business across all industries. In addition to the quick-to-learn basics of our intuitive SaaS products, we focus on solving the specific challenges of your company.


The workshop will enable you to optimise your reporting, use industry-specific analyses, dimensions and key figures efficiently and configure recommendation widgets and rules even more precisely. Individual challenges are addressed in a targeted manner and solved sustainably.

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Conversion Tuning

We support you in optimising your website or online shop using data-driven methods. Imagine, for example, you run an online shop for outdoor equipment. Despite good visitor numbers, the sales figures for certain products, such as high-priced tents, are disappointing. Our consultants analyse this specific problem. Using DYMATRIX Web Analytics, we identify that visitors show interest, but that the product presentation and the customer journey are not sufficiently tailored to their needs. We therefore recommend specific measures that will improve your conversion rate.

Conversion Tuning includes:

  • Identifying optimisation potential with regard to:
    • the number of website visits
    • shop usability and search functionality
    • product presentation
    • the purchasing process
  • Monthly analysis of your online shop or website performance
  • Monthly feedback meeting with your consultant (one hour). We explain the relevant key figures to you, develop an optimisation strategy and check the success of the measures we have taken.
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Personalisation Tuning

We help you use DYMATRIX Personalization efficiently and profitably. In monthly consultations, we work with you to optimise product recommendations, further develop your personalisation concept and expand your remarketing.

Personalisation Tuning includes:

  • Optimisation of your cross-selling and upselling strategy
  • Together, we identify your greatest revenue potential.
  • Monthly analysis of the performance of your product and content recommendations
  • Support for the best possible use of DYMATRIX Personalization. By integrating additional widgets, we maximize the performance of DYMATRIX Personalization in your online shop.
  • Monthly feedback meeting with your consultant (one hour). We explain the relevant key figures to you, develop an optimization strategy and check the success of the measures we have taken.
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Usability Review

Is the bounce rate increasing during your customers' purchasing process? Is your website experiencing a high bounce rate and a lack of conversions? These are clear signs that your online sales channels need to be optimised. Before you take action, it is important to know the exact causes. Our consultants will be happy to help you with this!

The Usability Review includes:

  • Professional usability check: Our experts analyse the usability of your online sales channels and identify the causes of your individual challenges.
  • Comprehensive analysis: You will receive the findings of the usability check, including recommendations for action, in a clearly laid out, multi-page PDF.
  • In-depth expert advice: The findings and recommendations for action will be presented and discussed in a 90-minute meeting.
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