Contact strategy as guidelines for your campaigns

Set the guidelines for your campaign with just a few clicks: The contact strategy defines clear rules so that target groups are structured cleanly down to the last detail. For example, it automatically checks permissions, duplicates, and contact data and ensures that only valid contacts are included. This reliably prevents duplicate or contradictory messages. Once defined, the rules apply to every segmentation — dynamically, consistently, and without additional effort.

Perfectly dose your communication with frequency capping

Every story needs the right moment. With frequency capping, you can set clear limits for contact across all channels. Determine which communication takes priority — advertising, service-oriented, or contractual. This ensures the best conditions for your communication to get the full attention of the recipients.

Save segments as favorites

Tag once – use everywhere. Use Audience Tags to save target groups that you consider relevant as favorites. This allows you to identify VIP customers, app users, repeat buyers, and churners, etc. centrally and at a glance.

Once tagged, target groups are available across the entire platform, can be combined as desired, and are always up to date thanks to dynamic real-time updates. This allows you to use them in campaigns and reports without having to recreate them.

Identify potential through segment analysis

Keep all segments on your radar. Analyze the size, structure, and distribution of a segment in real time—from demographic characteristics to behavior, purchase history, or channel preferences. The analysis clearly shows you where it's worth investing. You can use the results directly: as new segments, combinable tags, or as input for campaign paths.

Get started right away with templates

Everything flows smoothly: The template library provides you with prototype processes for many campaigns — from birthdays to next-best offers to shopping cart abandonment. You can easily customize content, rules, and channels and get your campaign up to speed right away.

Design with integrated editors

With integrated editors for email, direct mail, push notifications, messengers, and SMS, you can design every campaign directly and intuitively in one place. Your branding sets the tone: colors, fonts, and logos are consistent across the board. 
 

Hyper-personalization in every channel

Vary the subject line, imagery, and content for each segment or campaign path to tailor the message even more personally to your customers. The customization takes place directly in the respective channel — automatically and precisely tailored to each person.

Campaign prioritization through clear rules

Determine the narrative rhythm of your communication: With clear priority rules, you can ensure that the most relevant message arrives first. This creates a coherent experience without over-contact—consistent and at the right pace.
 

Keep an eye on processes through monitoring

Maintain an overview at all times: the integrated Task Manager displays the status, progress, and execution of your campaigns in real time. This allows you to immediately recognize whether adjustments are necessary — and manage your communication reliably and without interruptions.

Try out variants using A/B testing

Test drive: Put your campaigns to the test and try out new ideas on a small scale before rolling them out on a large scale. A/B variants are tested in randomly formed sub-segments and quickly show which content version performs better.