Marketing Automation – consistent Customer Approach across all Channels

With our marketing automation, you can implement complex contact strategies efficiently and easily. You can reach your customers automatically with relevant, personalised content – at the right time and via the right channel, both digital and analog.

Header graphic: Marketing Automation from DYMATRIX

More Efficiency, more Consistency: That's what our Marketing Automation offers

Successful omnichannel marketing means addressing customers in a targeted and effective way throughout their entire lifecycle: with the right content, at the right time and via their preferred channel – perfectly tailored to their individual preferences. Our marketing automation helps you to implement appropriate contact strategies consistently and automatically. This avoids wastage, saves time and money – for example on direct mailings – and ensures that your resources are used exactly where they have an impact. This way, you create personalised experiences, strengthen customer loyalty and increase your success in the long term.

Decographic: Marketing automation as a tool for consistent omnichannel marketing
Consistent Omnichannel Marketing


Email, web, social media, app and direct mail: combine and control digital and analogue channels for a seamless customer experience.

Decographic: Activation of data in real time in conjunction with the CDP
Real-time Data Activation with the CDP


In combination with our Customer Data Platform (CDP), you can activate data in real time and increase the relevance of your marketing campaigns.

Dekografik: Zahnräder mit höherer Effizienz durch automatisierte Prozesse
More Efficiency through automated Processes


Automate and personalise your marketing activities such as trigger campaigns – so you always reach your customers at the right moment.

Decographic: Simple control of campaigns with drag & drop function
Easy campaign management


Set up and optimise campaigns effortlessly with precise segmentation, drag-and-drop workflows and frequency capping, and with integrated reporting.

Decographic: Visualisation of an optical A/B test to achieve a better conversion rate
A/B Testing for a better Conversion Rate


Automatically create samples and use A/B testing to find out which content achieves the highest conversion rate through which channel.

Decographic: Data is checked and forwarded securely and with stable performance
Stable Performance and Data Security


You can rely on our marketing automation – even for complex campaigns. We are TÜV-certified, ISO 27001 certified, and ePrivacy compliant.

Seamless Integration into your IT System Landscape

Reliable data is the basis for automating and personalising complex campaigns. Our customer data platform is the engine that powers our marketing automation and can be integrated into your existing IT infrastructure without you having to make any complex adjustments. You can connect your systems either via one of our many preconfigured standard interfaces or – for even more flexibility – via a powerful API interface.

Decographic: The seamless integration of marketing automation into an IT system landscape

Dynamic Customer Segmentation

Customers can be segmented based on a wide range of criteria. Demographic characteristics such as age are often the first starting point, but they are by no means the only ones. Location data helps to manage activities regionally or locally, while psychographic characteristics such as values or lifestyles deepen the personal approach. However, the most meaningful data is behaviour-based data – real interactions between your customers and your brand.

But customer behaviour and interests change. With dynamic customer segmentation, you can precisely align your marketing communication in real time. Segments can be flexibly adapted, expanded or refined to respond to new data. And best of all, it all happens automatically, with no technical effort on your part.

Screenshot from the dynamic customer segmentation of Marketing Automation

Consistently implement Contact Strategies

Too much communication can damage customer relationships in the long term. Successful marketing communication therefore requires clear contact strategies. With our marketing automation, you can achieve consistent control: Which campaigns deserve priority? Which channels are most effective for your customers? And how often is communication useful to stay relevant without being intrusive? Frequency capping helps you find the right balance. It not only controls the overall volume of communication, but also takes into account how receptive individual customers are to certain messages.

Infographic: Example of a customised contact strategy in marketing automation

Create Campaigns with Drag and Drop

You can quickly and easily build even complex campaign flows with drag and drop. All elements can be arranged with a click of the mouse, so you can design the entire flow of your campaign to be clear and concise. You can see at a glance how many customers are reaching each step of your campaign and make adjustments immediately. With just a few clicks, you can also set up various test scenarios such as A/B tests to determine the most effective version of your campaign. It's even faster if you use one of our numerous templates for a wide range of use cases and simply customise them to your requirements.

Screenshot from the drag & drop campaign creation in Marketing Automation

Data-based and AI-supported Personalization

With our marketing automation, you can personalise campaigns down to the level of the individual customer. This is made possible by our customer data platform and our integrated AI in the background, which merge all data sources and provide you with a comprehensive 360-degree view of your customers. This means you know exactly what your customers want to see next – whether based on their behaviour, preferences or current needs. Combine our marketing automation with our personalisation and you get even more powerful personalisation options. The result is communication that feels truly personal, not like a generic message.

Decographic: Targeting data and campaigns to customers using AI and data-based personalisation

Communication across all digital and analogue Channels

Our marketing automation offers interfaces to numerous digital and analogue channels. E-mails, SMS, social media, website recos, app or mobile push notifications as well as direct mailings – we cover all output channels for your omnichannel marketing with well-known partners. Thanks to the integrated editor, you can even design your newsletters directly in our marketing automation.

Screenshot from the marketing automation interface of communication via analogue and digital channels

Measuring Campaign Success

Success comes from informed decisions – and that's exactly why our marketing automation offers comprehensive testing options, precise analysis functions and reporting options. From evaluating campaign performance in different target groups to accurately measuring the purchases and sales achieved, you get meaningful insights into every phase of your activities. With the help of these insights, you can continuously optimise your marketing activities. We have developed Customer Analytics for more complex reports.

Screenshot from the marketing automation reporting to measure marketing success

Stable Performance and Security even with increasing Data Volumes

Our marketing automation is designed to grow with you and support your success in the long term. As your campaigns gain reach and the amount of data processed continues to grow, our system ensures stable performance and maximum security through a high-performance IT infrastructure. This way, you can be sure that your marketing processes will continue to run smoothly in the future.

Decographic: Stable performance and high security for large amounts of data in marketing automation

Automate processes and increase the success of your campaigns!

Get off to a flying Start with our Customer Experience Platform

Want to create a customer experience that makes a maximum impact? With our platform, you can deliver a great customer experience by using marketing automation in combination with a full range of services, from customer profiles and insights to AI forecasts and CRM, not to mention web analytics and onsite personalization.

Infographic: Illustration of marketing automation as part of the large customer experience platform

Consulting for optimal Campaigns and Strategy Development

As a reliable partner, DYMATRIX will support you after implementing our tools and advise you on how to optimize your campaigns and develop new marketing strategies.

Your DYMATRIX experts for campaign and strategy development
Success Story Header - SSB

DYMATRIX Marketing Automation enables us to manage and carry out campaigns quickly, easily select customer segments and target groups and address them in a targeted manner. Monitoring success is also easier and faster.

Frank Ehret

Head of Conceptual Marketing

Success Story Header - Energis

Thanks to DYMATRIX Marketing Automation, we are now able to reach our customers at every relevant point of the customer journey with personalised messages, not just automated ones.

Christophe Dezes

Digitisation – Operational Excellence, VSE AG

Success Story Header - Stadtwerke München

The SWM Service Center is a central marketing channel for our customer communication. With DYMATRIX Marketing Automation, the processes required for this not only become easier but also more effective.

Jörg Trumpetter

Head of Data Quality and Reporting

Success Story Header - Stage Entertainment

Implementing our new marketing strategy and using DYMATRIX Marketing Automation has significantly improved the effectiveness of our customer-specific dialogue.

Dietlind Wisbar

Head of CRM

Success Story Header - Immowelt

We were thrilled with how quickly and smoothly the project to implement DYMATRIX Marketing Automation was completed. And thanks to the excellent training provided by DYMATRIX, we are now able to operate the software independently

Tobias Hartmann

Head of BI & Data Management

Customer Success Stories

Find out how companies have improved their customer experiences and revenues with our CXP Marketing Automation. Read our success stories and discover how you can benefit from our marketing automation!

Success Story Header - AIDA
Success Story AIDA

AIDA is revolutionising customer communication with a 360° customer view and campaign automation. Find out how you too can efficiently implement individual campaigns using DYMATRIX Marketing Automation.

Success Story Header - Breuninger
Success Story Breuninger

Breuninger and DYMATRIX: a marketing automation success story. Experience how data-driven campaigns optimise customer communication in the long term.

FAQ

Frequently asked questions about marketing automation.

Marketing automation refers to software platforms and technologies designed for marketing departments and organisations to make repetitive tasks more efficient. The aim is to increase efficiency and enable personalised interactions to improve customer retention and conversion rates. 
 

There are many areas of application for marketing automation in B2C and B2B companies. The main areas of application for the DYMATRIX marketing automation tool are:

  1. Segmented e-mail campaigns: Creation and automation of targeted e-mail campaigns based on specific customer segments. This increases the relevance and effectiveness of communication.
  2. Multi-channel marketing: The software supports the orchestration of marketing campaigns across several channels, including e-mail, text message, social media and web content, to ensure a consistent customer approach.
  3. Customer retention and loyalty: DYMATRIX Marketing Automation helps to strengthen customer retention and maintain individual customer relationships by means of personalised and timely communication.
  4. Event-triggered marketing: Send campaigns tailored to specific customer actions to automatically send relevant offers to your customers.
  5. Reporting and analysis: The software offers advanced analysis tools that enable marketers to measure the effectiveness of their campaigns and make data-driven decisions to continuously improve their marketing strategies.