
Consistent Omnichannel Marketing
Email, web, social media, app and direct mail: combine and control digital and analogue channels for a seamless customer experience.
With our marketing automation, you can implement complex contact strategies efficiently and easily. You can reach your customers automatically with relevant, personalised content – at the right time and via the right channel, both digital and analog.
Successful omnichannel marketing means addressing customers in a targeted and effective way throughout their entire lifecycle: with the right content, at the right time and via their preferred channel – perfectly tailored to their individual preferences. Our marketing automation helps you to implement appropriate contact strategies consistently and automatically. This avoids wastage, saves time and money – for example on direct mailings – and ensures that your resources are used exactly where they have an impact. This way, you create personalised experiences, strengthen customer loyalty and increase your success in the long term.
Email, web, social media, app and direct mail: combine and control digital and analogue channels for a seamless customer experience.
In combination with our Customer Data Platform (CDP), you can activate data in real time and increase the relevance of your marketing campaigns.
Automate and personalise your marketing activities such as trigger campaigns – so you always reach your customers at the right moment.
Set up and optimise campaigns effortlessly with precise segmentation, drag-and-drop workflows and frequency capping, and with integrated reporting.
Automatically create samples and use A/B testing to find out which content achieves the highest conversion rate through which channel.
You can rely on our marketing automation – even for complex campaigns. We are TÜV-certified, ISO 27001 certified, and ePrivacy compliant.
Reliable data is the basis for automating and personalising complex campaigns. Our customer data platform is the engine that powers our marketing automation and can be integrated into your existing IT infrastructure without you having to make any complex adjustments. You can connect your systems either via one of our many preconfigured standard interfaces or – for even more flexibility – via a powerful API interface.
Customers can be segmented based on a wide range of criteria. Demographic characteristics such as age are often the first starting point, but they are by no means the only ones. Location data helps to manage activities regionally or locally, while psychographic characteristics such as values or lifestyles deepen the personal approach. However, the most meaningful data is behaviour-based data – real interactions between your customers and your brand.
But customer behaviour and interests change. With dynamic customer segmentation, you can precisely align your marketing communication in real time. Segments can be flexibly adapted, expanded or refined to respond to new data. And best of all, it all happens automatically, with no technical effort on your part.
Too much communication can damage customer relationships in the long term. Successful marketing communication therefore requires clear contact strategies. With our marketing automation, you can achieve consistent control: Which campaigns deserve priority? Which channels are most effective for your customers? And how often is communication useful to stay relevant without being intrusive? Frequency capping helps you find the right balance. It not only controls the overall volume of communication, but also takes into account how receptive individual customers are to certain messages.
You can quickly and easily build even complex campaign flows with drag and drop. All elements can be arranged with a click of the mouse, so you can design the entire flow of your campaign to be clear and concise. You can see at a glance how many customers are reaching each step of your campaign and make adjustments immediately. With just a few clicks, you can also set up various test scenarios such as A/B tests to determine the most effective version of your campaign. It's even faster if you use one of our numerous templates for a wide range of use cases and simply customise them to your requirements.
With our marketing automation, you can personalise campaigns down to the level of the individual customer. This is made possible by our customer data platform and our integrated AI in the background, which merge all data sources and provide you with a comprehensive 360-degree view of your customers. This means you know exactly what your customers want to see next – whether based on their behaviour, preferences or current needs. Combine our marketing automation with our personalisation and you get even more powerful personalisation options. The result is communication that feels truly personal, not like a generic message.
Our marketing automation offers interfaces to numerous digital and analogue channels. E-mails, SMS, social media, website recos, app or mobile push notifications as well as direct mailings – we cover all output channels for your omnichannel marketing with well-known partners. Thanks to the integrated editor, you can even design your newsletters directly in our marketing automation.
Success comes from informed decisions – and that's exactly why our marketing automation offers comprehensive testing options, precise analysis functions and reporting options. From evaluating campaign performance in different target groups to accurately measuring the purchases and sales achieved, you get meaningful insights into every phase of your activities. With the help of these insights, you can continuously optimise your marketing activities. We have developed Customer Analytics for more complex reports.
Our marketing automation is designed to grow with you and support your success in the long term. As your campaigns gain reach and the amount of data processed continues to grow, our system ensures stable performance and maximum security through a high-performance IT infrastructure. This way, you can be sure that your marketing processes will continue to run smoothly in the future.
Want to create a customer experience that makes a maximum impact? With our platform, you can deliver a great customer experience by using marketing automation in combination with a full range of services, from customer profiles and insights to AI forecasts and CRM, not to mention web analytics and onsite personalization.
As a reliable partner, DYMATRIX will support you after implementing our tools and advise you on how to optimize your campaigns and develop new marketing strategies.
Marketing automation refers to software platforms and technologies designed for marketing departments and organisations to make repetitive tasks more efficient. The aim is to increase efficiency and enable personalised interactions to improve customer retention and conversion rates.
There are many areas of application for marketing automation in B2C and B2B companies. The main areas of application for the DYMATRIX marketing automation tool are: