Success Story WEKA MEDIA

WEKA MEDIA GmbH & Co. KG chooses DYMATRIX to improve its customer experience and thus put the needs of its customers first.


WEKA MEDIA GmbH & Co. KG, one of the most innovative media companies in Germany, has decided to partner with DYMATRIX and use its Customer Experience Platform, thereby putting its customers and prospects at the centre of its business activities.

The Customer

WEKA MEDIA GmbH & Co. KG is one of Germany's leading media companies in the business-to-business and business-to-government sector. WEKA MEDIA offers specialists and executives a wide range of practical solutions for their daily work in areas such as occupational safety, architecture, construction, data protection and management. The spectrum of products and services ranges from software, online and print products to e-learning offerings, seminars and solutions for major customers.

WEKA MEDIA is part of the Europe-wide WEKA Group. The companies under the umbrella of the WEKA Group employ over 1,000 people and generated a turnover of around 219 million euros in 2021.

Customer logo - Weka

The initial Situation

Just as challenging as WEKA MEDIA's business was the current situation regarding the previous system landscape, which revolved around the core topics of ERP, CRM and reporting. Almost the entire IT infrastructure was under scrutiny and was to be replaced and rebuilt. In the area of CRM, particular attention was paid to omni-channel customer communication: the existing infrastructure around the existing campaign management solution and the external data warehouse had become obsolete and needed to be replaced. The question was also raised as to which approach – on-premise, in the cloud or hybrid – should be used for the future solution.

DYMATRIX was involved in this analysis and the associated decision-making processes at an early stage and was therefore able to provide support primarily as an architecture consultant. This also allowed them to play a targeted role in developing a future-proof and modularly expandable target architecture.

Another important aspect was that the go-live date for the new omni-channel marketing automation solution had been set and that all systems had to be replaced on time under the time pressure of expiring IT contracts.

Graphic for section - initial situation

The Project Performance

In the target scenario, following joint architecture consulting with WEKA MEDIA, a central 360-degree customer and prospective customer data hub or data hub was designed as the basis for the future marketing automation solution DYMATRIX Marketing Automation. The particular challenge here was to integrate six WEKA source systems, including the ERP and CRM systems that are currently being rebuilt and that are highly dependent on data deliveries, via interfaces in such a way that WEKA's requirements for future campaign management could be implemented securely and sustainably.

Moreover, the central data hub was set up as a database for reporting purposes so that it can be expanded into a classic data warehouse in further project steps.

To implement the omni-channel marketing automation solution DYMATRIX Marketing Automation using the touchpoints e-mail, print and call center, a marketing data layer was designed and implemented on the data hub. This layer serves as a central database for all future marketing automation campaigns and personalized customer journeys.

In addition, the entire customer experience platform was prepared and set up for local use and operation by DYMATRIX.

Graphic for section - Project performance

The Benefits

By realigning its existing IT infrastructure and implementing the Customer Experience Platform, which includes the components Marketing Automation, Customer Data Hub and Marketing Data Layer, WEKA MEDIA can now place its customers and prospective customers at the centre of its business activities, just as it is already common practice in the classic B2C business.

The integration of further touchpoints such as e-mail, print and call centres enables a holistic customer approach and thus a personalised and consistent customer journey. WEKA MEDIA will continue to be supported by the consulting expertise of DYMATRIX in data-driven marketing.

Graphic for section - Benefits

Project Realisation & Key Facts

Graphic for section - Project implementation
Project Realisation
  • Setting up a local customer data hub incl. marketing data layer after thoroughly evaluating a cloud-based and hybrid approach
  • Replacing the previous campaign management solution and implementing the omni-channel marketing automation solution DYMATRIX Marketing Automation
  • Connecting the e-mail (Inxmail), print and call centre channels and integrating web analytics data
  • Operating the complete solution and ongoing consulting
Graphic for section - Key facts
Key Facts
  • Timely replacement of all systems under the time pressure of expiring IT contracts
  • Design and development of a central customer data hub including a marketing data layer as the basis for the omni-channel marketing automation solution DYMATRIX Marketing Automation
  • Automation and personalisation of numerous campaigns in parallel with operations
  • Streamlining and automating processes for creating multichannel campaigns
Stephan Behrens from WEKA MEDIA

New requirements, a changed framework, dependencies on data from new source systems – we had to compensate for all of this. We are very happy to have successfully completed this project with DYMATRIX.

Stephan Behrens

Managing Director, WEKA MEDIA GmbH & Co. KG