Discover the Immowelt success story! Find out how the company reaches its target group effectively with DYMATRIX Marketing Automation.
Immowelt.de is one of the leading online marketplaces for flats, houses and commercial property in Germany and, together with immonet.de, is part of the Immowelt Group. With their wide reach, the two portals offer property professionals and private sellers the perfect environment for the efficient marketing of their property.
This is complemented by powerful CRM software solutions for the property industry that cover the entire spectrum of modern property marketing. The efficient software products are among the leading solutions in the industry and are precisely tailored to the needs of property professionals.
Previously, all selections for customer contact were made directly on the in-house developed customer database and then exported manually for campaigns. Following the merger with immonet.de, the company was faced with the decision of either adopting the campaign management tool used by its sister company or replacing it completely.
The technology-driven company Immowelt focussed on certain aspects: fast, smooth implementation, an intuitive operating concept, autonomous further development options and regional support within Germany. In addition, DYMATRIX Marketing Automation had to be integrated into the existing data warehouse and existing touchpoints had to be connected.
In a minimalist project set-up, the installation of DYMATRIX Marketing Automation began immediately after the data review. The conceptual coordination and workshops as well as the customising of the DYMATRIX Marketing Automation interfaces and the connection of the e-mail, lettershop and call centre touchpoints were completed in a record-breaking 4 weeks.
This was immediately followed by user training and power user training. With the latter, Immowelt is now not only able to set up automated customer communication processes, but also to administer and further develop the tool independently.
Using simple graphical drag & drop selections in DYMATRIX Marketing Automation, customers can now be addressed in a target group-specific manner via the various channels (email, lettershop, call centre). In addition, the automation of processes in the campaign management system eliminates the need for manual data handling before and after campaign execution. This means that campaigns can be played out easily and in a resource-saving manner for acquiring new customers, for cross-selling and up-selling campaigns, for information and support mailings or for trade fair communication.
Thanks to the closed-loop approach, the response can be used directly to control subsequent customer communication. A prospective connection to other channels such as mobile or Facebook is easy to implement.