Automated Predictive Analytics – NBO, Uplift Models, Scorecards…

Von |2018-10-31T13:37:39+00:0029. Oktober, 2015|Data-Driven Marketing, Zu Gast|

Ein Artikel von Erik Obermeier, ehemaliger Mitarbeiter DYMATRIX As competition becomes tougher every day, it is essential to understand each and every customer's individual needs – and to respond [...]

Marketing Suites – The Holy Grail for the Marketer? – Part I

Von |2018-10-31T13:22:14+00:009. Juni, 2015|Marketing Automation, Zu Gast|

Ein Artikel von Erik Obermeier, ehemaliger Mitarbeiter DYMATRIX Marketers are responsible for a wide area of key processes of the Customer Buying Journey. It ranges from Discovery, Evaluation, Purchase [...]

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