Automated Predictive Analytics – NBO, Uplift Models, Scorecards…

Von | 2018-01-30T13:47:52+00:00 29. Oktober, 2015|Data Mining / Analytics|

Ein Artikel von Erik Obermeier, ehemaliger Mitarbeiter DYMATRIX As competition becomes tougher every day, it is essential to understand each and every customer's individual needs – and to respond [...]

Marketing Suites – The Holy Grail for the Marketer? – Part I

Von | 2018-01-30T14:25:00+00:00 9. Juni, 2015|Marketing Automation|

Ein Artikel von Erik Obermeier, ehemaliger Mitarbeiter DYMATRIXMarketers are responsible for a wide area of key processes of the Customer Buying Journey. It ranges from Discovery, Evaluation, Purchase and Post-Purchase. [...]