New channels regarding electronic sales as well as marketing communication, intelligent integration of existing channels and inter-media marketing campaigns offer unexpected potentials in the IT-aided customer acquisition as well as in customer loyalty and customer service.

Our successful procedure  model provides you with a turnkey environment as a basis for a successful implementation of Analytical CRM:

• Data Warehouse as a basis of the CRM-infrastructure


• Data Mining for gaining relevant information -  such as behaviour patterns of your customers


• Multi-channel Campaign Management for governing and controlling


• Process and Workflow Management for exchange of information between operative and dispositive systems (generating close loops)

If there are any questions and problems concerning Analytical CRM, we support you by means of:

• Feasibility studies


• Conceptual Design and Product Evaluation


• Implementation and Training


• Project Organisation and Controlling


• Project- and Quality Management