Shopping cart abandonment mailings
Automated campaigns for the recovery of shopping abandonments
Due to many different reason like additional shipping charges, or not available payment options, many online-shopping process are getting cancelled by the customer. The rate of the shopping cart abandonments rises approximately between 40 and 80 percent.
Our shopping cart abandonment mailings ensure the recovery for customers and the security of potential sales volume. The conversion rate of the shopping cart abandonment mailings reaches up to 15%.
The Next Best Offer is an opportunity for an extension of the mailings.
If you would like to read more about the shopping cart abandonment mailings, you will find the information here.
Sending coupons only to the right target group
Coupons are the most depending factor for a customer´s and end-consumer´s purchase. But for online retailer and merchants this is a blessing and a curse due to the fact that customers are getting reached by various communication channels.
Of course, coupons increase the response, but on the other hand is the incentive depositing immediately the result of the company.
By sending out coupons, customers start buying items which might have not been sold otherwise. However, the use of coupons is also a privilege for customers who have already made a purchase.
With the knowledge of that, the best way to reach your selected target group of customers is the coupon optimization for marketing campaigns. Coupons will be only send out to a selected customer group which leads to an increase of your margin.
For more information, please click here.