DynaCampaign – Campaign Management

Multichannel Campaign Management enables Customer Orientation

The number and complexity of campaigns increases while the duration of a campaign is getting shorter. Traditional communication channels are losing their effect meanwhile the importance of new personalized channels is increasing. Customers are using all channels at the same time, online and offline. In addition an indivualized communication with costumers is expected.

Keyfacts

• All channels can be used flexible to send individual messages and offers to customers
• Fast and structured planning of campaigns
• Simple creation of customer segments by the user
• Easy and intuitiv selection of target groups and automatic use of contact strategies
• Possibility of using results of the customer analysis
• Event-triggered campaigns for a fast and automatic reaction to events
• Budget supervision
• An integrated monitoring of campaign response for more transparency of results
• You can buy DynaCampaign as a software or use it as Software as a Service (SaaS)

Benefits

• More efficient marketing processes and cost saving due to a high degree of automation
• Increasing customer value by considering individual cross-and upselling potentials
• Because of the simplicity of the target group definition all marketing users are capable to create and export campaigns on their own
• Due to the flexible selection client the size of the target groups can be controlled at any time
• Cost saving, because only customers are contacted who will respond with a high probability
• Simplified campaign management allows a significant increase of parallel ongoing campaigns
• Increase of campaign response and convertion rate
• Fast ROI due to the short time of implemention
  
• DynaCampaign supports the one-to-one marketing, marketing automation, and Closed-Loop Marketing approach
  

Closed loop approach of campaign managment