Successful participation in Conversion Summit Istanbul 2014
Stuttgart / Karlsruhe, 28 November 2014 – “Turning Data into Dollars” was the theme of the joint participation in the recent Conversion Summit in Istanbul by analytic CRM specialists, DYMATRIX, and econda, experts in web analysis and personalization solutions. The two companies demonstrated to the specialized trade audience how, with the assistance of 360° data-driven marketing, they could turn visitors to their websites and online shops into loyal customers. Turkey is one of the world’s leading countries in terms of B2C e-commerce growth and represents an attractive emerging market.
“For us, the Conversion Summit is just the starting block for further internationalization efforts in the direction of Turkey. We were very pleased to be in Istanbul,” says Jonathan Ross, Senior Sales Manager for econda.
“Our goal is to penetrate the Turkish market with ‘Made in Germany’ technology, integration capabilities and service components in order to gain a long-lasting foothold,” explains Dr. Tobias Grossecker, Head of Business Development International for DYMATRIX.
In Istanbul, both companies showed how their skills perfectly complement each other. Between them, the two solution providers possess extensive expertise and can cover the entire spectrum of competencies required for data-driven marketing, from designing automated and personalized campaigns through to ensuring sustainable revenue growth. For project implementation and support, emphasis is placed on having an onsite presence and know-how, as well as the cooperation of a local partner for driving further development.
Die econda GmbH mit Sitz in Karlsruhe zählt zu den führenden Anbietern von Webanalyse- und Personalisierungs- Lösungen auf dem europäischen Markt. Mit den Data-Driven E-Commerce und Content Suites bietet econda Komplettlösungen für datengetriebenen und kundenzentrierten E-Commerce und Digital Relationship Management. Die Data-Driven Suites vereinen sechs Produkte von der Shop, Site oder Portal Analyse bis zum Cross Selling, mit denen die gesamte Bandbreite für ein datengetriebenes und kundenzentriertes E-Business abgedeckt werden.
For further information, see www.econda.de