Business Intelligence

Creation of a data warehouse

Data Warehouse solutions are the heart of an information-based corporate management and represent a consistent and comprehensive data base available to guarantee excellent results with reporting applications, OLAP and Data Mining analyses. We offer a procedure model for Data Warehousing that is adaptable to changing business processes and questions. Here we focus on scalable data warehouse solutions, which consist of data marts of different topics and can be linked to an enterprise warehouse. Standardized processes for data integration guarantee a high level of stability of the loads and therefore a constant availability and a high degree of data quality.

Integration of web tracking data

We face the increasing demand of a comprehensive analysis of online and offline costumer data in offering a solution for a full integration of web analytics into the analytical CRM. The full integration avoids an isolated analysis of web analytics and therefore wrong decisions by management caused by misinterpretation of data.

Reporting / Dashboards

Information from multiple sources, at any time in flexible formats with the push of a button – that’s the motto of our reporting solutions. The best corporate information can only be used as a basis for operational decisions if it’s available for the users up to date and in a structured format. Our approach enables a flexible and fast access to corporate data. Transparent dashboards provide a quick, global view of the current status and performance of the company by representing the key business metrics.

Business Performance Management

Performance Management – the optimization of the implementation of corporate strategy as a top priority! The corporate strategy thereby determines the objectives, measures and metrics for measuring companies' performance. Our solution supports the entire performance management cycle, from the measurement of business metrics to the implementation of planned activities.

Data Quality Management

Lack of data quality can impair the operational everyday business negatively in different ways. Consequently, companies rise to the challenge to guarantee a sufficient data quality, integration and interlinking of information systems within the company and beyond.

With our concepts and comprehensive experience we support you on your way to complete Data Quality Management!

Data cleaning

Data cleaning is a core process in establishing a centralized customer view and the basis for better analysis and improved campaigns:

• Avoid duplication of addresses and resulting loss of confidence and image damage
• Reduction of postage and handling fees increased by deliverability
• Response conversion by targeted and appropriate addressing
• Identification of the correct addressing channel for multi-channel campaigns

DYMATRIX offers a wide range of different solutions for data cleaning.

Functional cost analysis

In the functional cost analysis all functions of a product or services are checked to identify all costs which are not necessary and then eliminate them.

In implementing the functional cost analysis we use leading data warehouse technologies and are thereby able to rely on existing technologies to ensure a successful and timely implementation.